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Family Friendly Programming Forum

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The Family Friendly Programming Forum is a coalition of over 40 advertisers, all of whom belong to the Association of National Advertisers. They seek to increase the amount of "family-friendly" programming on U.S. television.

They define family-friendly programming as:

It is relevant to today's TV viewer, has generational appeal, depicts real life and is appropriate in theme, content and language for a broad family audience. Family friendly programs also embody a responsible resolution. Family friendly programs may include movies, dramas, situation comedies and informational programs.[1]

The FFPF supports various programs and initiatives:

The script-development fund has helped several programs reach the pilot stage — including

The fund has no influence on the direction of the show further than the pilot.