Contextualization
Contextualization is a process of assigning meaning to an utterance or text based on context.
Bible translation
Contextualization is used in the study of Bible translations in relation to their relevant cultural settings.
The word continues to be used theologically, mainly in the sense of contextualising the biblical message as perceived in the missionary mandate originated by Jesus in the gospel accounts.
Sociolinguistics
Contextualization is a word first used in sociolinguistics to refer to the use of language and discourse to signal relevant aspects of an interactional or communicative situation.