Children's programming on CBS
Iin regards to children's programming, CBS has aired mostly animated series for kids, such as the original version of Scooby-Doo, Jim Henson's Muppet Babies, Garfield and Friends and Teenage Mutant Ninja Turtles.
Saturday morning programming
Early years with Captain Kangaroo
CBS broadcast the live action series Captain Kangaroo on weekday mornings from 1955 through 1982, and on Saturdays through 1984.
1971-1986 (the In the News era)
From 1971 through 1986, the CBS News department produced one-minute In the News segments broadcast between other Saturday morning programs. Otherwise,
1986-1997
In 1997, CBS began broadcasting Wheel 2000, and was broadcasting it simultaneously with GSN.
Deal with Nelvana/CBS Kidshow (1998-2000)
In September 1998, CBS began contracting out to other companies to provide programming and material for their Saturday morning schedule. The first of these special blocks was CBS Kidshow, which featured programming from Canada's Nelvana studio.[1] It aired on CBS Saturday mornings from 1998 to 2000, with shows like Anatole, Mythic Warriors, Rescue Heroes, and Flying Rhino Junior High.[2] Its tagline was, "The CBS Kids Show: Get in the Act."
Nick Jr. on CBS/Nick on CBS (2000-2006)
In 2000, CBS's deal with Nelvana ended. They then began a deal with Nickelodeon (owned by CBS's former parent company Viacom, which at one time was a subsidiary of CBS) to air its Nick Jr. programming under the banner Nick Jr. on CBS.[1] From 2002 to 2004, Nick's non-preschool series aired on it as well, under the name Nick on CBS.
KOL Secret Slumber Party on CBS (2006-2007)
In 2006, after the Viacom-CBS split (as described above), CBS decided to discontinue the Nick Jr. lineup in favor of a lineup of programs produced by DIC Entertainment and later, the Cookie Jar Group,[3][4] as part of a three-year deal which includes distribution of selected Formula One auto races on tape delay.[5][6] KOL Secret Slumber Party on CBS premiered in September of that year; in the inaugural line-up, two of the programs were new shows, one aired in syndication in 2005 and three were pre-2006 shows.
KEWLopolis on CBS (2007-present)
In mid-2007, KOL withdrew sponsorship from CBS's Saturday Morning Block and the name was changed to KEWLopolis on CBS. Complimenting CBS's 2007 line-up was Care Bears, Strawberry Shortcake, and Sushi Pack. On February 24, 2009, it was announced that CBS renewed its contract with Cookie Jar for another three seasons, through 2012.[7][8] On September 19, 2009, KEWLopolis was re-branded as Cookie Jar TV.[9]
Animated primetime holiday specials
CBS was the original broadcast network for the animated primetime holiday specials based on the comic strip Peanuts, beginning with A Charlie Brown Christmas in 1965. Over thirty holiday Peanuts specials (each for a specific holiday such as Halloween) were broadcast on CBS from that time until 2000, when ABC acquired the broadcast rights. CBS also aired several primetime animated specials based on the work of Dr. Seuss (Theodor Geisel), beginning with How the Grinch Stole Christmas in 1966. Rudolph the Red-Nosed Reindeer, produced in stop motion by the Rankin/Bass studio, has been another annual holiday staple of CBS since 1972, but that special originated on NBC in 1964.
All of these animated specials, from 1973 until 1990, began with a fondly remembered opening animated logo which showed the words "A CBS Special Presentation" in colorful lettering. The word "SPECIAL", repeated in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the logo was accompanied by a jazzy yet majestic up-tempo fanfare (believed to be incidental music from the CBS crime drama Hawaii Five-O) with dramatic horns and percussion (this appeared at the beginning of all CBS specials of the period (such as the Miss USA pageants and the annual Kennedy Center Honors presentation), not just animated ones). (This opening logo was presumably designed by, or under the supervision of, longtime CBS creative director Lou Dorfsman, who oversaw print and on-air graphics for CBS for nearly thirty years, replacing William Golden, who died in 1959.)
References
- ^ a b "CBS picks Nick mix". Variety. June 15, 2000. Retrieved August 13, 2009.
- ^ "CTV pacts for 3 Nelvana series". Variety. December 22, 1998. Retrieved August 13, 2009.
- ^ "Cookie Jar and Dic Entertainment to Merge, Creating independent global children's entertainment and education powerhouse". Cookie Jar Group. June 20, 2008. Retrieved December 23, 2008.
- ^ "COOKIE JAR ENTERTAINMENT EXPANDS BRAND PORTFOLIO, TALENT AND GLOBAL REACH WITH CLOSING OF DIC TRANSACTION". Cookie Jar Group. July 23, 2008. Retrieved December 23, 2008.
- ^ "World Screen – Home".
- ^ "Synergy not kid-friendly at Eye web". Variety. January 19, 2006. Retrieved August 13, 2009.
- ^ "CBS Reups With Kids Programmer Cookie Jar". Broadcasting & Cable. February 24, 2009. Retrieved February 26, 2009.
- ^ "CBS RENEWS COOKIE JAR ENTERTAINMENT'S SATURDAY MORNING BLOCK FOR THREE MORE SEASONS". Cookie Jar Group. February 24, 2009. Retrieved March 25, 2009.
- ^ "CBS Sets Lineup for Cookie Jar Block". WorldScreen. September 4, 2009. Retrieved September 10, 2009.