Web tracking
Web Visitor Tracking - WVT is the analysis of visitor behaviour on a website. Analysis of an individual visitors behavior may be used to provide that visitor with options or content that relates to their implied preferences; either during a visit or in the future. Use of WVT technologies can be controversial when in the context of a private individual and to varying degrees is subject to legislation such as the [1] and the [2].
However in a business to business context understanding a web site visitors behaviour in order to identify buying intentions is seen by many commercial organisations as an effective way to target marketing activities. Visiting companies can be approached - both on and offline - with marketing and sales propositions which are relevant to their current requirements. From the point off view of a sales organisation, engaging with a potential customer when they are actively looking to buy, can produce huge savings in otherwise wasted marketing funds.