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Webmaster

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Webmaster or webmistress is a commonly used term that refers to the person or persons responsible for a specific/multiple website(s). Sometimes the term webservant is used, especially when the person is providing such services to a church or charity.

Webmasters are practitioners of web communication. They are responsible for all aspects of an organization's web presence, including web content development, technical operations, and business management. They may have specific areas of expertise, but are most valuable as generalists who can manage all aspects of web operations.

On a smaller site, the webmaster will typically be the owner, designer, developer and/or programmer in addition to writing the actual content. On larger sites the webmaster will act as a coordinator and overseer to the activities of other people working on the site and is usually an employee of the owner of the website, hence webmaster can also be listed as an occupation.

Another, broader, definition of webmaster is a businessperson who uses online media to sell products and/or services. This broader definition of webmaster covers not just the technical aspects of overseeing website construction and maintenance but also management of content, advertising, marketing, and order fulfillment for the website.

Core responsibilities of the webmaster include the regulation and management of access rights of different users of a website, the appearance or design of a website, and setting up website navigation. Content placement can be part of a webmaster's responsibilities, while content creation is typically regarded as something that is not part of what a webmaster does.

The webmaster's e-mail address often acts as the point of contact for a website, with webmaster@example.com often being listed in the footer of each webpage within a website.