Dynamic Business Modeling
Dynamic Business Modeling describes the ability to automate charging for evolving business models within an open, scalable, high volume framework. The term was first used to describe the functionality of MetraNet, a fourth generation billing and customer care product offered by MetraTech Corp. The leading independent analyst firm Gartner has recently called Dynamic Business Modeling "critical for BSS solutions to succeed."
Dynamic Business Modeling is based on principles wherein the business logic of an application is managed as metadata-based services hosted on rugged, high volume application servers. All new business modeling and integration is defined in the business services layer - reducing both cost and risk in both the initial charging implementation and, more importantly, its future evolution.
The current generation of IT systems has been over the past 20 years designed to address existing business models and regulatory practices. In many ways these systems provide value by implicitly driving the system user to off-the-shelf business models. As a result, they drive business strategy when they should be driven by it. By being "static" they do not;
- openly incorporate rapid changes in the landscape of an industry and corresponding measurement capability
- leverage potential business models that new measurement technologys enable
Dynamic Business modeling is ideally suited for open, rapid, cost efficient and future proofed automation of strategy-driven business models. MetraNet itself, the first exponent of DBM, is Open and Service Oriented and unlike traditional charging and billing systems, it is not hard coded to particular charging schemes or measurement technologies. Technologically, Dynamic Business Modeling products are unconstrained; they can adapt to model themselves to the underlying smart infrastructure on which any new model is built.
References
Gartner Dataquest Insight: Telecommunications BSS Software Solutions Can Help Other Industries Improve Efficiency [1]