Least objectionable program

Least Objectionable Program (LOP) Least Objectionable Program theory was developed in 1960s by [Paul Klein] to explain the behavior of audiences in the days when three behemoth networks ruled the television landscape. The theory recites that in a world of limited choices, viewers don`t watch particular programs, rather they simply watch television. According to the theory, every day at the same time he number of television sets turned on is constant, regardless of what is on the air. Viewers do not select favorite programs, rather they simply watch television in order to sustain the general experience of television. Under these conditions, network programmers worry less about certain exceptional programs to attract viewers than about supplying the least objectionable program.