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Oracle CRM is a Customer Relationship Management system developed by Oracle. Oracle CRM includes Oracle and Peoplesoft products but leads with Siebel CRM and CRM on Demand.


Siebel 8.1.1 is the latest release[1]

Solutions

Oracle CRM On Premise

Oracle CRM On Premise is a traditional on-premise deployment where the customer is required to buy or lease infrastructure, including hardware, operating, systems and databases, and install a packaged system in its data centre. Forrester Research estimates that on-premise solutions still make up about 90 percent of CRM sales[2].

On Premise is most suitable for organisations that need complete ownership and control over every aspect of the deployment and maintenance of their CRM application and infrastructure. It is also most suitable for integration with operational and legacy applications. Some CRM providers and specialised third parties offer highly customised vertical industry solutions that extend on-premise deployments with a level of sophistication.

Oracle CRM On Demand

Oracle CRM On Demand[3] is a CRM solution accessible over the internet and paid for by a monthly subscription charge. This method of using software is often called software-as-a-service (SaaS) and is available to anyone with a web browser. The benefits of a SaaS solution are that there is no hardware requirement and minimal set-up costs. Although the depth of functionality available is not yet comparable to on premise solutions, the lower cost and faster implementation times appeal to many customers.

Oracle Social CRM

Oracle Social CRM is a new breed of CRM 2.0[4] applications that harness the latest Web 2.0 technologies to enable sales users to be more effective and productive by leveraging community knowledge and experience. The applications are designed to reflect the way sales people work by helping them identify qualified leads, develop sales campaigns and collaborate with colleagues to close more deals.

Other Social CRM Applications include Oracle Sales Prospector, Sales Campaigns and Sales Library. These applications are designed to work with any CRM applications, not just those from Oracle. These applications are provided using SaaS and paid for by a monthly subscription.

PeopleSoft Enterprise CRM

PeopleSoft Enterprise Customer Relationship Management is a family of applications in Oracle's PeopleSoft Enterprise product suite. PeopleSoft solutions are tailored to fit industry business processes, customer strategies, and success criteria for organisations.

Features

Oracle’s Siebel CRM brings a number of features that are unique to CRM systems and functionality for sales, marketing and service, including support for partner relationship management, mobile professionals and multi-channel CRM platforms. Other features include:

  • Social CRM
  • Customer data integration
  • Quote and order capture
  • Partner relationship management
  • Business Intelligence (BI) applications
  • Price Management
  • CRM gadgets
  • Self service and eBilling
  • Integration to Siebel CRM

References

  1. ^ Oracle Anounces Siebel CRM 8.1.1
  2. ^ CRM market to grow steadily, Forrester study says,”SearchCRM.com, Nov. 1 2006
  3. ^ Oracle CRM On Demand
  4. ^ CRM 2.0 applications article
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