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Mobile soap opera

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A mobile soap opera is a soap opera developed for the mobile phone platform. The series can be viewed by mobile phones, the internet or MSN Messenger. Subscribers register online and receive two episodes a day, each episode consisting of about 6 or 7 pictures and accompanying text.

Mobile soap opera was first introduced into the Netherlands in 2003 with the series Jong Zuid. The concept was introduced to Australia on April 8 2005 with the series fanTESStic. A second Australian soap was launched on 22 April 2005 called Random Place.

The concept was awarded the Best Mobile Application Award Europe 2003.

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