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Magic Tree

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Magic Tree is a brand name of air freshener primarily used in and marketed for motor cars, but also for home use. In the United States it is marketed as the "Little Tree," and in French-speaking countries as "Arbre Magique."

Magic Tree air fresheners are most commonly available in the shape of a stylised pine tree but come in many different shapes and flavours. Most commonly seen hanging from rear-view mirrors on front windscreens.

The air fresheners were invented in 1952 in Watertown, NY by Julius Sämann, a Canadian chemist.

Saxon Industries - UK distributers of Magic Tree

1938 Court report of trademark case between Julius Sämann Ltd., owners of the Magic Tree trademark and L & D