Conversion path
 | This article has not been added to any content categories. Please help out by adding categories to it so that it can be listed with similar articles. |
A conversion path[1] is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages[2] that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.