M&M's
M&Ms are small, milk chocolate candy pieces popular in the United States. They are produced by Mars Incorporated. M&Ms have recognizable "spokescandies" which appear in comical commericals; the most popular of these are the team of cynical and sardonic "Red" and happy and gullible "Yellow".
M&Ms were created after Forrest Mars Sr. saw Spanish soldiers eating chocolate pellets coated in sugar during the Spanish Civil War. By World War II, American soldiers were given the candy by the United States Amry; soon after this it was marketed to the public.
In 1954, M&Ms Peanut Chocolate Candies were introduced. That same year, the M&M's brand characters and the famous slogan "The milk chocolate melts in your mouth, not in your hand" were both trademarked.