Netconcepts
Netconcepts is a web marketing and web development agency founded and headquarted in Madison, Wisconsin. In January, 1995 then web development company, Internet Concepts was started, eventually renaming itself to its current name, Netconcepts.[1] Netconcepts was founded by its president, Stephan Spencer, and the CEO is Nigel Varcoe.[2][3]
White Paper
Netconcepts released a white paper in 2006, detailing the aspect of long tail searches and the value of having them. The white paper says that the amount of unbranded keyword traffic is about seven million searches a month. A previous study showed that Google served up the most unbranded searches, 80.7%.[4] Netconcepts then went into detail about how to optimize a website for long tail searches, such as changing from dynamic to static URLs so a search engine can index the page easier, rewrite title tags, and copy optimization.[5]
References
- ^ Who We Are Netconcepts
- ^ Interactive Marketing: Interactive Online and Offline Marketing School of Business, University of Wisconsin-Madison
- ^ EXPORTING MARKETING: Global Naivety? – New Zealand Marketing Magazine, August 2006. Accessed on February 27, 2007.
- ^ Mickey Alam Khan: Netconcepts Study: Google Tops for Nonbranded Online Searches DM News January 24, 2006
- ^ Matt Griffin: Search Engine Optimization: Strategies to Increase Traffic for Long-tail Keywords Catalog Success August 8, 2006