Seven Guide
| Ownership | |
|---|---|
| Owner | Seven Media Group |
The Seven Guide is a datacast channel provided by the Seven Network to digital television viewers in Australia. It began broadcasting on September 6, 2002. The channel is broadcast 24 hours a day. The Seven Guide is available to viewers on Channel 77 in Sydney, Melbourne, Brisbane, Adelaide and Perth. The Guide is modified for state-based news and program promotions. The guide initially launched in Sydney and Melbourne, with Brisbane, Adelaide and Perth launching the guide later in 2003.
Note: For the duration of the 2008 Beijing Olympics, the Seven Guide will not be broadcast to allow the enhancement of the picture quality of Seven's other channels. However, the Seven Guide is expected to return to broadcast after the Olympics.
Features
The Seven Guide features a twenty-four hour television guide for the programming of Channel Seven. The channel also provides realtime news twenty-four hours a day, which includes breaking news reports and local news reports from state-based news rooms. Also, realtime weather reports for Australia, occasionally localised for state-based markets including wild weather alerts and traffic reports.
Live Preview
A live video preview of Channel Seven is available on the Seven Guide. The live video preview is also accompanied by a Now On and Coming Up television guide.
Advertising
The Seven Guide advertises new and high rating television programs from Channel Seven via a small billboard loop. The advertising contains program information and broadcast times, that are modified for different timezones and state-based programming. Following the introduction of Seven HD, the small billboard loop contains what's on during the week.
Identity
The Seven Guides' onair look has been changed several times since September 2002 when the channel launched. The channel initially had a Red and White theme, with a modern design. The channel featured a smaller 4:3 ratio preview of Channel 7, and a Seven news ticker at the bottom.
In Early 2005, the Seven Guide had a revamp of its on-air presentation. The design became simpler, and allowed for a higher concentration of text. The channel featured a larger 4:3 ratio preview of Channel Seven, and a Seven news and weather ticker at the bottom.
The new onair identity of the Seven Guide launched on July 12, 2008. However this identity was dropped for the previous identity on the right on July 15, 2008 for unknown reasons.