AWS Elemental
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| Company type | Private |
|---|---|
| Industry | Video software |
| Founded | 2006 |
| Headquarters | Portland, Oregon (incorporated in Delaware)  United States |
Key people | Samuel S. Blackman, Chairman and CEO Jesse J. Rosenzweig, CTO Brian G. Lewis, Chief Architect |
| Products | Media Converter |
Number of employees | 14 (2008) |
| Website | elementaltechnologies.com |
Elemental Technologies, Inc. (ETI) is a software company headquartered in Portland, Oregon that specializes in providing massively parallel processing (MPP) solutions. Founded in August 2006, Elemental has focused on using the capabilities of graphics processing units (GPUs) to perform video encoding, decoding, transcoding, and pixel processing tasks on commodity hardware.[1] The company has named this software platform RapiHDTM and uses it as the core technology for its first release, the BadaboomTM Media Converter.
History
Elemental was founded in 2006 by three engineers formerly of the semiconductor company Pixelworks: Chairman and CEO Sam Blackman, CTO Jesse Rosenzweig, and Chief Architect Brian Lewis.[2] Doubling in size over the past year, Elemental moved its headquarters in July 2008 from Harrison Square to its current location on SW Hall in downtown Portland.
Funding
Elemental received its initial investments in 2007 in the amount of $1.05 million from three angel funds: the Seattle Alliance of Angels, the Oregon Angel Fund, and the Bend Venture Conference.[3] In July 2008, Elemental announced it had closed its first round of venture capital financing, receiving $5.5 million in investments from General Catalyst Partners of Boston, Massachusetts and Voyager Capital of Seattle, Washington.
Products
BadaboomTM Media Converter
On August 12, 2008, Elemental released the beta version of its BadaboomTM Media Converter in partnership with NVIDIA Corporation. Badaboom, which runs on the NVIDIA GPUs, uses Elemental's RapiHDTM Video Platform to transcode video files from several formats, including MPEG1, MPEG2, H.264, WMV, VC-1, FLV, and RAW, into the H.264 format for devices such as the iPod, iPhone, Sony PSP, and Apple TV. The transcoder enables the user to transcode high-quality video 18 times faster than with CPU-only implementations.[4]
RapiHDTM Accelerator for Adobe Premiere® Pro
To be released in the fall of 2008, the RapiHDTM Accelerator for Adobe Premiere® Pro will allow users to render Blu-ray quality AVC/H.264 files in real time as well as scrub multiple streams of AVCHD and HDV video while freeing up the CPU.
See also
References
- ^ "Elemental Technologies - How it Works". Retrieved 2008-08-11.
- ^ "Pixelworks® Invests in Elemental Technologies Inc". BNET. 2006-10-16. Retrieved 2008-08-11.
- ^ Mike Rogoway (2007-12-14). "Elemental Technologies Lands $1M". Oregonlive.com. Retrieved 2008-08-11.
- ^ Bryan Del Rizzo (2008-06-16). "Graphics Evolves Beyond Gaming With New NVIDIA Geforce GTX 200 GPUs". [nvidia.com]. Retrieved 2008-08-12.