Market segmentation index

Market Segmentation Index

Market Segmentation Index or Celli Index of Market Segmentation, named after the Italian Economist Celli GianLuca, is a measure of market segmentation. The degree of market segmentation is defined as the degree of monopoly power of the producing firm or exporting country. Higher is the average unit value (AUV) of the same product sold in the primary market compared to the benchmark market, greater is the degree of monopoly power in the primary market and therefore higher is the degree of market segmentation.