Conversion path
A conversion path[1] is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. Conversion paths feature a sequence of pages[2] that can pitch and persuade directly to a specific audience segment. Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.