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Conversion path

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A conversion path[1] is a type of landing page that segments respondents to online advertising and search campaigns. A conversion path features a sequence of pages[2] that can pitch directly to a specific audience segment. Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.


References

  1. ^ The Anatomy of a Conversion Path
  2. ^ Landing Pages – Single Page, Conversion Path or Microsite?
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