Optical Storage Technology Association
The Optical Storage Technology Association (OSTA) is an international trade association which promotes the use of recordable optical technologies and products. Representing more than 85 percent of worldwide writable optical product shipment's manufacturers and resellers, it was incorporated in 1992.
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In the autumn of 2007, OSTA President, David Bunzel, is spearheading a campaign to encourage families and photographers to back-up their digital photographs on compact disks. Too many people only save their pictures on their computer's hard drive. Since it is estimated that one out of seven computer hard drives "crash" within the first year, OSTA believes it is dangerous to merely rely on storing irreplaceable pictures on a hard drive alone. Optical disks, like Compact Disks and DVD's, are a very economical and reliable way to back up pictures and to make extra copies for greater protection and to share pictures with others.