Methods of website linking
Link building is an essential part of internet marketing. The internet and sites like Wikipedia need links to other sites in order to receive traffic and to give resources to visitors. Good website content will gain traffic organically by website owners using this content as a resource on their own sites.
Sometimes, site owners will promote themselves by creating remarkable content, this encourages links and a helps drive traffic. Called link baiting, the process is typically carried out over social news sites or social bookmarking sites. See the SEO Infographic to the right for more.
To speed up the process, website owners may promote their sites by the use of search engine optimisation (SEO). See also search engine optimization, search engine marketing. Traditional means of doing this are:
1. Search engine submission
2. Directory submission
3. Paid inclusion
4. Banner advertising
More recent means of link building evolved as search engine algorythms changed. These include:
5. Reciprocal linking
6. Article submission
7. Press release
8. Text link leasing
9. Blogging, RSS feeds and
10. Social bookmarking
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