Jump to content

Fast Second

Edit links
From Wikipedia, the free encyclopedia
This is an old revision of this page, as edited by Interiot (talk | contribs) at 20:22, 19 June 2007 (moved Fast second to Fast Second: per WP:CAPS.... the title is clearly a proper noun). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Fast Second
AuthorPaul Geroski and Constantinos Markides
LanguageEnglish
PublisherJossey-Bass, San Francisco
Publication date
2005
ISBNISBN 0-7879-7154-5 Parameter error in {{ISBNT}}: invalid character

Fast Second is the title of a book by Paul Geroski and Constantinos Markides

Geroski, Paul (2005). Fast second: How smart companies bypass radical innovation to enter and dominate new markets. San Francisco: Jossey-Bass. ISBN 0-7879-7154-5. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)

A Fast Second lets other companies innovate and experiment to create new markets. Then the fast second enters the market just as the dominant design is about to emerge, helps create the dominant design, and uses its size to capture the market.

The book identifies Microsoft, Proctor & Gamble, Amazon.com, Canon Inc., JVC and Heinz as successful fast second firms.

See also


Stub icon

This economics-related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Fast_Second&oldid=139278812"