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Draft:Mark Pannes

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Mark Pannes
Born (1968-10-11) October 11, 1968 (age 56)
Norwood, Massachusetts, U.S.
EducationUniversity of Texas at Austin (BS)
Fordham University School of Law
Occupation(s)Sports and Media executive, Consulting/Advisory services, University teaching fellow

Mark Pannes (born October 11, 1968) is an international professional sports and media executive. He is also a teaching fellow at the University of Texas at Austin.

He is currently the managing partner at Inner Market Media.[1] He previously served as the President of Circuit of the Americas,[2] CEO of the Vancouver Whitecaps,[3] CEO of AS Roma,[4] manager of Raptor Group, director of HSBC's Global Sports Group,[5] founding chairman and director of the Beyond Sport Foundation,[6] and Executive Vice President of Paris Basket Racing.[7][8]

The Vancouver Whitecaps of the MLS hired Pannes in January of 2020 as their first chief executive in eight years, following a series of public scandals and years of poor engagement.[9][10] He was widely considered successful in this regard, with The Athletic journalist Matt Pentz describing Mark's hiring and tenure as a "rare bit of momentum" for the club,[11] and fans turning to social media and news outlets to express dismay at his departure.[12][13][14] One of his major community engagement efforts was an initiative to save the Vancouver Aquarium, which was under threat of permanent closure due to lockdowns during the COVID-19 pandemic.[15] The team sold over 148,000 face masks in under two weeks, raising over $3 million.[16][17] The team also established accounts on Twitter in 16 different languages in an effort to communicate better with their diverse fanbase.[18] Pannes made a point to address fans the day the MLS decided to pause the season due to the pandemic, being the first executive to do so.[19] He left the club on June 16, 2020.

Pannes first joined the Circuit of The Americas in a consulting role in 2021 before being appointed the president the following year.[20] In 2022, the venue set a record for Formula One attendance in a weekend by hosting over 440,000 fans at the United States Grand Prix, eclipsing the record of 400,000 it set the previous year.[21][22][23] The venue also hosted the finale of the Rolling Stones' No Filter Tour.[24]

Pannes arrived in his role at AS Roma through his work with Raptor Group, the private investment fund of billionaire James Pallotta,[5] which purchased the team from the Sensi family in 2011. Mark's tenure was described as having "coincided with perhaps the most significant period of change in the history of the club."[4] During this time the club the team entered into partnerships with Disney,[25] Volkswagen,[26] and Nike.[27] The team also embarked on a "North American" tour of games in 2012, playing friendly matches at Wrigley Field and Fenway Park.[28][29] In 2013 he transitioned into a role to the newly formed Stadio Della Roma company, with the intention of designing and building a new stadium for the team. The stadium was designed by architect Dan Meis and is slated to replace the team's current venue in 2028.[30][31][32]

In 2006 Pannes joined HSBC Private Bank to launch a global sports division. By the time of his departure in 2011 the division managed $1.5 billion across a network of 18 countries.[5] In 2010 the division struck a high-profile deal with sports management and media company IMG.[33]

Mark is currently a teaching fellow at the University of Texas at Austin, where he is also the founding chair for the University of Texas Center for Sports Communication and Media.[8][34]

In 2020, Pannes published a four-part series called "An Expert's Guide to Running a Soccer Club in partnership with SportsPro Media.[35]

References

  1. ^ "Our Team". Inner Market Media. Retrieved 2025-03-09.
  2. ^ Sayes, Justin (2022-02-14). "New COTA exec excited to join during 'escalating' time with mixed-use plans, F1 negotiations". Austin Business Journal. Retrieved 2025-03-10.
  3. ^ "Whitecaps Usher In New Business Era, Hiring Mark Pannes As CEO". Sports Business Journal. 2020-01-08. Retrieved 2025-03-10.
  4. ^ a b Barber, Michael (2013-04-23). "When in Rome". SportsPro. Retrieved 2025-03-10.
  5. ^ a b c Wilkinson, Tara Loader (March 2, 2011). "HSBC's sports star joins US hedge fund". Financial News London. Archived from the original on December 3, 2020. Retrieved March 3, 2025.
  6. ^ "BEYOND SPORT FOUNDATION filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-03-10.
  7. ^ à 00h00, Par Bertrand-Régis Louvet Le 27 août 2004 (2004-08-26). "Paris met le cap à l'étranger". leparisien.fr (in French). Retrieved 2025-03-09.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ a b "Mark Pannes". moody.utexas.edu. Retrieved 2025-03-10.
  9. ^ Morris, Jim (2020-01-07). "Veteran sports businessman Mark Pannes hired as Vancouver Whitecaps CEO". The Globe and Mail. Archived from the original on 2020-01-09. Retrieved 2025-03-10.
  10. ^ "Axel Schuster becomes Whitecaps CEO, as Mark Pannes departs". Business in Vancouver. 2020-06-16. Retrieved 2025-03-10.
  11. ^ Pentz, Matt. "Pentz: In abrupt parting with CEO, Whitecaps spoil a rare bit of momentum". The New York Times. ISSN 0362-4331. Retrieved 2025-03-10.
  12. ^ "J.J. Adams: Whitecaps fans 'revolt' in aftermath of team firing CEO Mark Pannes". theprovince. Archived from the original on 2021-10-27. Retrieved 2025-03-10.
  13. ^ "Mark Pannes out as Vancouver Whitecaps CEO after five months". BC Business. 2020-06-16. Retrieved 2025-03-10.
  14. ^ "Vancouver Whitecaps part ways with Mark Pannes - "This is not a popularity contest"". www.transfermarkt.us. Retrieved 2025-03-10.
  15. ^ "COVID-19: Vancouver Aquarium losing millions, could close permanently within two months". vancouversun. Archived from the original on 2022-12-06. Retrieved 2025-03-10.
  16. ^ "Inaugural Business Reinvention Awards - Greater Vancouver Board of Trade". Greater Vancouver Board of Trade. 2021-03-26. Retrieved 2025-03-10.
  17. ^ FC, Whitecaps. "Job's not done: 100,000+ face masks sold in just over a week for Vancouver Aquarium | Vancouver Whitecaps FC". Whitecaps FC. Retrieved 2025-03-10.
  18. ^ FC, Whitecaps. "Six more languages! Whitecaps FC multilingual Twitter reach grows again | Vancouver Whitecaps FC". Whitecaps FC. Retrieved 2025-03-10.
  19. ^ Canadian Press (2020-03-27). "Whitecaps taking care of more than business during COVID-19 pandemic". Sportsnet. Archived from the original on 2020-04-07. Retrieved 2025-03-10.
  20. ^ Sunday Night with Speed City - Mark Pannes COTA President for Strategy and Corporate Growth. Retrieved 2025-03-10 – via www.youtube.com.
  21. ^ Brittle, Cian (2022-10-25). "F1's 2022 US GP sets new record with 440k fans at COTA". SportsPro. Retrieved 2025-03-10.
  22. ^ "The US Grand Prix's rocky past and fascinating future at COTA". Archived from the original on 2024-11-12. Retrieved 2025-03-10.
  23. ^ Southwell, Hazel (2021-10-25). "The 2021 US Grand Prix Was the Biggest F1 Race Ever". The Drive. Retrieved 2025-03-10.
  24. ^ Curtin, Kevin (2021-11-21). "The Rolling Stones Let it Bleed Over Austin – in Second Ever Local Concert". Austin Chronicle. Retrieved 2025-03-10.
  25. ^ "Disney deal gives Roma presence in U.S." Sports Business Journal. 2025-03-10. Retrieved 2025-03-10.
  26. ^ "Roma drives away with Volkswagen deal". SportBusiness. 2012-11-22. Retrieved 2025-03-10.
  27. ^ "Roma sign 10-year Nike deal - Football Italia". Football Italia. 2013-03-13. Retrieved 2025-03-10.
  28. ^ "Liverpool To Play AS Roma At Fenway Park As Part Of North American Tour". Sports Business Journal. 2012-03-27. Retrieved 2025-03-10.
  29. ^ Strauss, Ben (2012-07-23). "Bradley Shines at Wrigley Field in Roma Debut". The New York Times. ISSN 0362-4331. Retrieved 2025-03-09.
  30. ^ Simek, Peter (2015-04-08). "2 American owners are discovering the frightening passion that rules Italian soccer". SBNation. Retrieved 2025-03-10.
  31. ^ "Roma win new stadium vote - Football Italia". football-italia.net. 2014-12-22. Retrieved 2025-03-14.
  32. ^ Genzale, John (2014-01-12). "For Roma, new stadium another game-changer". Sports Business Journal. Retrieved 2025-03-14.
  33. ^ "Head Of Global Sports Group Departs HSBC Private Bank, Joins US Firm". www.familywealthreport.com. Retrieved 2025-03-10.
  34. ^ Karacostas, Chase. "Moody College to open center bringing sports, media together". The Daily Texan. Retrieved 2025-03-10.
  35. ^ Pannes, Mark (2021-01-03). "An expert's guide to running a soccer club - part four: Stakeholder engagement". SportsPro. Retrieved 2025-03-10.
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