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Draft:Tom's Guide

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Tom's Guide
Type of site
Technology journalism, entertainment journalism, lifestyle journalism
Founded2007
Headquarters
New York City
,
United States
Country of originUnited States
OwnerFuture plc
EditorMark Spoonauer[1]
CEOKevin Li-Ying[2]
IndustryConsumer technology journalism
ParentFuture plc
URLTomsGuide.com
CommercialYes
Current statusOnline

Tom’s Guide is an American and British technology news website that primarily reviews and reports on consumer technology, produces buying guides, and publishes how-to articles. It operates out of three main offices, one in Manhattan, New York City, one in London, United Kingdom, and the other in Bath, United Kingdom. Founded in 2007, it is owned by UK-based Future plc.

Editorial content

Tom's Guide reviews consumer technology products, grading on a five-star scale, with 1 being "very poor and among the worst products we've tested," and 5 being "best of the best and close to perfect."[3]

In addition to reviews, the site publishes buying guides, comprised of products its staffers have reviewed. A 2021 Digiday articled reported that "a mattress buying guide on Tom’s Guide sells eight mattresses a day."[4] The site also publishes news articles, "how to watch" articles," and e-commerce articles focused on personal electronics.

As of February 2025, Tom's Guide publishes between 1,600-1,700 articles per month, based on its archive.[5]

Editorial independence

The site stresses its editorial independence: "No outside party determines what products we review or the content of our reviews." Tom's Guide is a member of the UK-based Independent Press Standards Organisation.

Ownership history

Tom’s Guide was launched in September 2007, a rebrand of Gear Digest and spinoff of Tom’s Hardware, as a more generalist guide to consumer technology.[6] Bestofmedia Group acquired TG Publishing in April 2007[7], which owned and operated Tom's Hardware, Gear Digest, and several other online media brands.[4]

In July 2013, Bestofmedia Group was acquired by TechMediaNetwork, Inc., which changed its name to Purch in April 2014.

Future plc purchased Purch, which owned Tom’s Guide, for $132 million in July 2018.[5]

The publication is named after Thomas Pabst, who also founded Tom's Hardware in 1996.[8]

History and evolution

Tom’s Guide's initial focus was primarily as a "comprehensive buyer’s guide for consumer electronics and technology," according to a statement released at its launch.[6]

In years since its founding, Tom's Guide has since expanded to cover fitness, home appliances, smart home technology, streaming services, and AI, among other subjects.

In December 2024, Future plc, the parent company of Tom's Guide, partnered with OpenAI to give ChatGPT users access to news and lifestyle content.[9]

Editorial leadership and staff

Mark Spoonauer is the global editor-in-chief for Tom's Guide[10] having led the publication since 2013. Prior that role he had been editor-in-chief at Laptop Magazine since 2003.[11] Spoonauer frequently appears as a technology expert on television, having been featured on CNN,[12] FOX 5 New York,[13] CNBC,[14] Fox Business,[15] and NBC's The Today Show.[16]

As of February 2025, Mike Prospero is the U.S. editor-in-chief; Jeff Parsons is the UK editor-in-chief, and Kate Kozuch is managing editor for social media and video. The Tom's Guide masthead lists 51 staff members and four contributing writers.[17]

Audience

Since becoming a stand-alone spinoff of Tom's Hardware in 2007, data from SEMrush indicates Tom's Guide has bested Tom's Hardware website audience[18] by several million visitors per month, on average.[19]

As of January 2025, parent company Future plc claims in marketing materials that Tom's Guide receives 25 million global average monthly users and its videos receive 15.8 million global views on month, per average.[20] According to SEMRush, Tom's Guide received 58.45 million global visits in July 2024.[19]

As of February 2025, Tom's Guide has more than 358,000 followers[21] on TikTok and 70,000 subscribers[22] on YouTube.

Tom’s Guide Awards program

Tom’s Guide has held the annual Tom’s Guide Awards every July since 2020[23], in which it picks the best products in a range of categories, from phones to home appliances to computing to streaming. The winners are selected by the Tom’s Guide editorial staff. The awards have been cited in earnings reports from Roku[24].

In addition, Tom’s Guide also hands out its own Best of CES awards every year at the CES trade show in Las Vegas.[25] The Best of CES awards have been cited in earnings reports from Vizio.[26]

References

  1. ^ "About Tom's Guide". Tom's Guide. Tom's Guide. Retrieved 11 February 2025.
  2. ^ "Kevin Li Ying Appointed Chief Executive Officer". Future. Future plc. Retrieved 11 February 2025.
  3. ^ "How we test, review, and rate products on Tom's Guide". Tom's Guide. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  4. ^ a b "TG Publishing: About Us". TG Publishing. 11 February 2025. Archived from the original on 23 September 2007. Retrieved 11 February 2025.
  5. ^ a b "All content archive". Tom's Guide. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  6. ^ a b "TG Publishing LLC, a Bestofmedia Group company, Rebrands Gear Digest to Tom's Guide, www.tomsguide.com, the Definitive Online Resource for Unbiased Reviews on Consumer Electronics and Technology". Bestofmedia LLC. 18 September 2007. Archived from the original on 12 October 2007. Retrieved 11 February 2025.
  7. ^ "TG Publishing and Bestofmedia Group Merger Creates Tech Publishing Powerhouse". Bestofmedia LLC. 16 April 2007. Archived from the original on 15 October 2007. Retrieved 11 February 2025.
  8. ^ "Wired 9.05 Must Read". Wired. Archived from the original on 25 October 2012. Retrieved 11 February 2025.
  9. ^ Roth, Emma (5 December 2024). "OpenAI strikes content deal with Tom's Guide owner Future". The Verge. Retrieved 12 February 2025.{{cite news}}: CS1 maint: url-status (link)
  10. ^ "Mark Spoonauer". Tom's Guide. Archived from the original on 10 February 2025. Retrieved 11 February 2025.
  11. ^ "Mark Spoonauer author page". Laptop Magazine. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  12. ^ "CNN Saturday Morning News". CNN. 16 March 2013. Retrieved 11 February 2025.{{cite news}}: CS1 maint: url-status (link)
  13. ^ "10,683 results found for "Mark Spoonauer"". Fox 5 New York. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "20 search results for "Mark Spoonauer"". CNBC. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "17 results found for Mark Spoonauer". Fox Business. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  16. ^ "Back-to-school gadgets for every age | Consumer Confidential". NBC. 10 August 2022. Retrieved 11 February 2025.{{cite news}}: CS1 maint: url-status (link)
  17. ^ "About Us". Tom's Guide. Archived from the original on 6 February 2025. Retrieved 11 February 2025.
  18. ^ "tomshardware.com Website Traffic, Ranking, Analytics [March 2024] | Semrush". SEMRush. Archived from the original on 18 April 2024. Retrieved 12 February 2025.
  19. ^ a b "tomsguide.com Website Traffic, Ranking, Analytics [July 2024] | Semrush". SEMrush.com. 15 August 2024. Archived from the original on 15 August 2024. Retrieved 11 February 2025.
  20. ^ "Tom's Guide Media Kit". go.future-advertising.com. Archived from the original on 24 January 2025. Retrieved 11 February 2025.
  21. ^ "Tom's Guide on TikTok". TikTok. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  22. ^ "Tom's Guide on YouTube". Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  23. ^ Andronico, Michael (26 July 2020). "Tom's Guide Awards 2020: The very best products you can buy". Tom's Guide. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  24. ^ "Roku Q2 2023 key results". U.S. Securities and Exchange Commission. 27 July 2023. Retrieved 12 February 2025.{{cite web}}: CS1 maint: url-status (link)
  25. ^ Tom's Guide Staff (10 January 2025). "Best of CES 2025: The top 25 new gadgets". Tom's Guide. Retrieved 11 February 2025.{{cite web}}: CS1 maint: url-status (link)
  26. ^ "AMENDMENT NO. 1 TO FORM S-1 REGISTRATION STATEMENT". U.S. Securities and Exchange Commission. 16 March 2021. Retrieved 12 February 2025.{{cite web}}: CS1 maint: url-status (link)
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