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Project Look Sharp (PLS) is a non-profit initiative based out of Ithaca College. Its mission is to help K-16 educators enhance students' critical thinking, metacognition, and civic engagement through media literacy materials and professional development.[1]
History
Per the organization's website, Project Look Sharp was founded in 1995 by Cyndy Scheibe. It initially focused on supporting Upstate New York and now services educators around the world.[citation needed]
Leadership Team
Cyndy Scheibe, Ph.D., is Founder and Executive Director of Project Look Sharp and a professor of psychology at Ithaca College. Her coursework includes adolescent development, media literacy, and media effects, and she was a founding board member of the National Association for Media Literacy Education, whose Core Principles of Media Literacy Education she coauthored.[2] Scheibe is also a published author of multiple media literacy books.[3]
Chris Sperry serves as Director of Curriculum and Staff development. He holds degrees from Harvard University (Human Development) and Ithaca College (Media Literacy), and has taught Social Studies, English, and Media Studies in Ithaca, New York, where he now serves as an Instructional Coach.[4]
Sox Sperry is a PLS Curriculum Writer and Trainer. He has spent decades as a teacher and curriculum developer, and has been published in the Journal of Sustainability Education.[5]
Ari Kissiloff serves as Marketing Coordinator. He is an Assistant Professor of Strategic Communication at Ithaca College with a specialty in Organizational Media Design and Production.[6]
Resources and Programs
Media Literacy Materials
Project Look Sharp materials include a four-point approach, below, that has been referenced by the Harvard Graduate School of Education:[7]
- Key Questions for Decoding Media
- Key Concepts of Media Literacy Analysis
- Media Literacy Objectives
- Demonstration Videos.[8]
PLS also provides free media-literacy-centered lesson plans on their website.
Professional Development
Project Look Sharp helps educators learn and apply media literacy education in their classrooms through workshops, courses, and keynotes.[citation needed] Their website states their offerings can be tailored to Social Studies, Science, ELA, and Health & Consumer Science, for librarians, early & upper elementary, and secondary audiences.
Honors and Awards
- Elizabeth Thoman Service Award (Dr. Cyndy Scheibe)[9]
References
- ^ "Project Look Sharp". www.projectlooksharp.org.
- ^ "Cyndy Scheibe". ASCD.
- ^ [1]
- ^ "Christopher Sperry | Ithaca College". www.ithaca.edu.
- ^ [2]
- ^ "Ari Kissiloff | Ithaca College". www.ithaca.edu.
- ^ "Media Literacy Education and AI | Harvard Graduate School of Education". www.gse.harvard.edu. April 3, 2024.
- ^ "WHAT is Media Literacy and HOW Can Simple Shifts Center It?". PBS Teachers Lounge.
- ^ "2024 Media Literacy Award Winners - U.S. Media Literacy Week". October 9, 2024.