User:Jvue07/Modern typography
Design concept
Modern typography reflected a modern, universal method of communication. This design concept assumes passive, almost automatic – subconscious visual experience. It counts on rationality of both, graphic designer/producer of the message and the audience that is receiving the message. The act of perception that is involved is the simple act of seeing; the reader is passive, detached and objective. "[Typographic style and layout] do not obstruct the transmission of meaning." Jan Tschichold codified the principles of modern typography in his 1928 book, New Typography. He later repudiated the philosophy he espoused in this book as being fascistic, but it remained very influential.
Typeface
[edit] The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Objective
[edit] The Modern typography states as its first objective to develop its visible form out of the functions of the text. For modernist designers it is essential to give pure and direct expression to the contents of whatever is printed: "Just as in the works of technology and nature, 'form' must be created out of function. Only then can we achieve typography that expresses the spirit of modern man. The function of printed text is communication, emphasis (word value), and the logical sequence of the contents". "The trend in modern typography is definitely toward simplicity and legibility, employing forms that comply with the natural inclination of the human eye to seek harmony and ease."
////This portion definitely needs to include any aspect of the Swiss style of typography or the International style typography
This needs to be rewritten as such:
Design concept
Objective
The Modern typography states as its first objective to develop its visible form out of the functions of the text. For modernist designers it is essential to give pure and direct expression to the contents of whatever is printed: "Just as in the works of technology and nature, 'form' must be created out of function. Only then can we achieve typography that expresses the spirit of modern man. The function of printed text is communication, emphasis (word value), and the logical sequence of the contents". "The trend in modern typography is definitely toward simplicity and legibility, employing forms that comply with the natural inclination of the human eye to seek harmony and ease." There seem to be a infill of quotes that attempt to convey the information. This needs to be rewrtitten in a way that it does not use quotes.
Modern typography reflected a modern, universal method of communication. (This needs to be sourced)This design concept assumes passive, almost automatic – subconscious visual experience.(enter here about swiss style) It counts on rationality of both, graphic designer/producer of the message and the audience that is receiving the message. The act of perception that is involved is the simple act of seeing; the reader is passive, detached and objective. "[Typographic style and layout] do not obstruct the transmission of meaning." Jan Tschichold codified the principles of modern typography in his 1928 book, New Typography. He later repudiated the philosophy he espoused in this book as being fascistic, but it remained very influential.(this needs to be sourced, also is unnecessary so can be deleted)
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The essence of Modern Typography was for it's visible form to be developed out of the functions of the text.[1] Modernist designers give pure and direct expression to the contents of whatever is printed through simplicity and legibility.[2] The goal was to communicate content logically by emphasizing key details through hierarchal information.[1]
Modern Typography favored using Sans-serif typefaces and asymmetrical layouts to clearly and directly communicate. Prompting for contemporary printers to order elements on a geometric grid for printing.[3]This would later influence the Swiss or International style typography.[3]
Typeface
Sans-serif typeface is the favored method of type in Modern typography. It is a balanced and simple typeface that is easy to read and legible.[2]
The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
References
History of Modern Design, David Raizman
Letter Perfect: The Art of Modernist Typography, David Ryan
Swiss Graphic Design: The Origins and growth of an International Style, Richard Hollis
- ^ a b Tschichold, Jan; Tschichold, Jan; Tschichold, Jan (1998). The new typography: a handbook for modern designers. Weimar and now (1. paperback print ed.). Berkeley: Univ. of California Press. ISBN 978-0-520-07147-6.
- ^ a b Kibbee, Wallace (1948-01). "Modern Trends in Typography*". The American Journal of Economics and Sociology. 7 (2): 215–220. doi:10.1111/j.1536-7150.1948.tb00677.x. ISSN 0002-9246.
{{cite journal}}: Check date values in:|date=(help) - ^ a b Raizman, David (2020). "Reading Graphic Design History". doi:10.5040/9781474299404.
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