Crompouce
 | |
| Type | Pastry |
|---|---|
| Place of origin | Netherlands |
| Main ingredients | icing, pastry cream |
A crompouce is a mixture between a croissant and a tompouce[1] that became a hit on social media platforms in 2023, in addition to being registered as a brand name[2]. Croissant dough is used instead of puff pastry. The croissant is cut open and filled with pastry cream and topped with a layer of pink icing[3]. The disadvantage of croissant dough, however, is that the dough is softer, making the cream more likely to leak through[4].
History
The delicacy in its current form and under the name crompouce was created by Utrecht-based Bammetje Bakery in 2020[5]. After the crompouce by Katwijk-based Bakker van Maanen became a craze on social media platform TikTok in 2023, bakers across the Netherlands started selling the product[6][7][8][9][10].
The hype of the crompouce was succeeded by that of the sûkerpoes from Friesland: two slices of sugar bread, with cream in between and the top slice of bread dipped in pink chocolate[11].
Similar products
A so-called roze flap has been baked in the province of Zeeland since around 1993. The crompouce shows strong similarities to this delicacy. However, a roze flap is made of puff pastry instead of croissant dough and has a slightly different shape (triangular)[11].
Cream-filled croissants were sold at Bakkerij de Leeuw in Zegveld for a while around 2003. The crompouce also shows strong similarities with this, only the bakery did not use pink glaze[4].
Reception
The crompouce was named treat of the year 2023 by Kek Mama magazine[12].
On 15 November 2023, the original maker criticised other makers, such as supermarkets, which she said had copied the crompouce. She took legal action for this[13][14]. Following these legal actions against companies such as Albert Heijn, one of the supermarkets that sells crompouces, the crompouce has been renamed Tompouce Croissant in some shops[15]. The creator does not have a patent on the product, but does have a patent on the brand name crompouce. According to the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland), a patent is also not possible because it is not a technical innovation[16].
References
 |
- ^ Boon, Ton den (October 24, 2023). "crompouce".
- ^ "BOIP Merkenregister | Benelux-Bureau voor de Intellectuele Eigendom". www.boip.int.
- ^ "DPG Media Privacy Gate". myprivacy.dpgmedia.nl.
- ^ a b "Van crompouce tot frikanpouce: waarom iedereen een eigen 'tompouce' bedenkt". RTL Nieuws. November 2, 2023.
- ^ "Crompouce van Bakker van Maanen gaat viraal op TikTok". @Foodclicks.
- ^ Ravenshorst, Anne Mieke (October 30, 2023). "De crompouce-hype: wat is een goed moment om ermee te stoppen?". www.bakkerswereld.nl.
- ^ "DPG Media Privacy Gate". myprivacy.dpgmedia.nl.
- ^ "Crompouce: binnen een paar uur uitverkocht en met duizenden over de toonbank. Bakkerijen in het Gooi springen in op TikTok-trend | De Gooi- en Eemlander".
- ^ "Crompouce blijkt ware rage: 'Om elf uur 's ochtends waren ze allemaal op'". Omroep Brabant. October 24, 2023.
- ^ "De crompouce rukt ook op in de Noordkop: roze, romig en zoet. Het geheim? 'Het is een recept dat al jarenlang bestaat' | Noordhollands Dagblad".
- ^ a b "Na de crompouce nu ook de sûkerpoes, donouce en meer variaties met tompouce". November 1, 2023.
- ^ "Mierzoete crompouce is dé lekkernij van het jaar (en hier haal je 'm)". Kekmama. October 31, 2023.
- ^ "DPG Media Privacy Gate". myprivacy.dpgmedia.nl.
- ^ "DPG Media Privacy Gate". myprivacy.dpgmedia.nl.
- ^ "Supermarkten stoppen met 'crompouce' na claim Utrechtse bakker". www.rtvutrecht.nl. November 17, 2023.
- ^ "Utrechtse stelt bakkers voor crompouce-dilemma: betalen of stoppen". nos.nl. November 16, 2023.