Jump to content

Web personalization

Add links
From Wikipedia, the free encyclopedia
This is an old revision of this page, as edited by 209.213.71.78 (talk) at 16:19, 26 March 2005. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Web personalization means changing web pages based on the interests of individual users. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term "customization" often is used instead when the site only uses explicit data such as ratings or preferences.

See Also

Stub icon

This computing article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Web_personalization&oldid=11583122"