Unwind with ITV
| Unwind with ITV | |
|---|---|
 Title card | |
| Also known as | Unwind with STV (on STV) |
| Genre |
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| Country of origin | United Kingdom |
| Original language | English |
| Production | |
| Camera setup | Single-camera |
| Running time | 75 minutes |
| Production company | Rock Oyster Media |
| Original release | |
| Network | ITV |
| Release | 2 October 2021 – present |
| Related | |
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Unwind with ITV is an ITV ambient television programme. It broadcasts footage of various peaceful environments and computer graphics, over soft ambient music. Its introduction was, partially, a part of ITV's Britain Get Talking campaign, and is produced by Plymouth-based Rock Oyster Media in collaboration with mental health charity Campaign Against Living Miserably, with music coming from the libraries of the music conglomerate BMG.[1] It started broadcasting on 2 October 2021.[2] Since November 2022, Unwind was discontinued on STV, with it being replaced by Night Vision, which features news, sport and weather from across Scotland.
Since mid-November 2022, a round-the-clock feed of Unwind footage has been available as part of the lineup of FAST channels offered within the 'Live TV' section of ITVX.[3] The show is also available for late-night viewing on ITV channels 1-4.
Origins
Unwind with ITV replaced an earlier programme called ITV Nightscreen, which was an hour-and-half filler programme of promotional information about upcoming ITV shows that ran over the late hours of ITV's night-time service. The programme was used to fill the station's overnight downtime, where a closedown would have once been used at the end of programmes. However under ITV's public service broadcasting requirements, the channel is required to operate a 24-hour-a-day service. ITV classified ITV Nightscreen as a regional programme. In 2017, the programme was said to account for more than a third of ITV's regional programming hours. Ofcom considered this an inappropriate means of fulfilling regional quotas and took action to remove the loophole.[4]
Content
The programme consists mainly of either ambient time-lapsed aerial, landscape or nature photography, done by either drone or static cameras. This is laid over soft music with occasional pieces of non-sensical poetry. If not, it broadcasts random computer generated graphics, which are sensitive to the noise of music or ASMR sounds being played over.
See also
- The Landscape Channel - A British defunct television channel that showed landscapes over ambient music
References
- ^ Staff Reporter (11 October 2021). "Unwind with ITV: ITV announces new nightly mindfulness programme". TellyMix. Retrieved 27 November 2021.
- ^ "ITV NIGHTSCREEN TO END AFTER 23 YEARS". Tvzoneuk.com. 26 September 2021. Retrieved 28 April 2022.
- ^ "ITVX arrives with 18 streaming channels", RXTVinfo, 2022-11-17
- ^ "ITV Nightscreen bows out after more than 23-and-a-half years". Clean Feed. 1 October 2021. Retrieved 27 November 2021.
External links
- Unwind with ITV on ITVX
- Unwind with STV on STV Player
- Unwind with ITV on Rocky Oyster Media