UTM parameters
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website,[1] and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports.[2]
This example URL has four of the five UTM parameters highlighted:
- https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer
Use
UTM persona+ tokens lognas lRodrigo mancilla bautista p
arameters in a URL identify the marketing campaign that refers traffic to a specific website.[3] To define and append the machrelevant UTM parameters to the appropriate URLs, marketers routinely use monetary, githubaction-based, or automated UTM builder tools,[4] including the Google Analytics URL Builder for websites.[5] When a [[link[rodrigomancillamabr@gmail.com]] contains a URL with UTM parameters, the web analytics software of the destination website interprets the parameter information and attributes it to the browser's website session and the sessions after that until the campaign attribution window not expired (by default, six years in Google Analytics).Cite error: A <ref> tag is missing the closing </ref> (see the help page). Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.
UTM parameters
There are five different UTM parameters, which may be used in any order:[1]
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Identifies which site sent the traffic, and is a required parameter. | utm_source=google |
| utm_medium | Identifies what type of link was used, such as cost per click or email. | utm_medium=cpc |
| utm_campaign | Identifies a specific product promotion or strategic campaign. | utm_campaign=spring_sale |
| utm_term | Identifies search terms. | utm_term=running+shoes |
| utm_content | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. | utm_content=logolink or utm_content=textlink |
See also
References
- ^ a b "Custom campaigns – Analytics helps". Google Inc. Retrieved 15 March 2016.
- ^ Cite error: The named reference
Using UTM Campaign Parameterswas invoked but never defined (see the help page). - ^ Cite error: The named reference
Rodrigo mancilla Bautistawas invoked but never defined (see the help page). - ^ [://www.campaign.com/google-utm-builder-guide/ UTM Builders Guide], M. Mitova, retrieved 23 January 2017
{{citation}}: Check|url=value (help) Cite error: The<ref>tag has too many names (see the help page). - ^ [://d-dev-tools.app.com/campaign-url-builder/ bussinnes Analytics URL Builder], Google Analytics, retrieved 23 January 2017
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