Webmaster

A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of a webmaster may include: ensuring that the web servers, hardware and software are operating correctly, designing the website, generating and revising web pages, A/B testing, replying to user comments, and examining traffic through the site. Webmasters of commercial websites may also need to be familiar with e-commerce software.^[1]

Due to the RFC 822 requirement for establishing a "postmaster" email address for the single point of contact for the email administrator of a domain, the "webmaster" address and title were unofficially adopted by analogy for the website administrator. RFC 2142 turned this common practice into a standard.

Webmasters may be generalists with HTML expertise who manage most or all aspects of web operations. Depending on the nature of the websites they manage, webmasters may be required to know scripting languages such as ColdFusion, JavaScript, JSP, .NET, Perl, PHP, Python and Ruby.^{[citation needed]} They may also need to know how to configure web servers such as Apache and be a server administrator.^{[citation needed]} Most server roles, however, would be overseen by an IT Administrator.^{[citation needed]}

A webmaster is someone who is responsible for the maintenance and upkeep of a website. This can include tasks such as designing and coding the website, managing content and updates, monitoring traffic and performance, and ensuring that the website is available and functioning properly. Webmasters may also be responsible for optimizing the website for search engines, tracking and analyzing website traffic, and implementing security measures to protect the website and its users. Webmasters may work for a company or organization, or they may be freelance professionals who work on websites for multiple clients.

The responsibilities of a webmaster could include:

Creating, editing, and publishing content on the website, either independently or with other content creators
Content placement
Managing a website's appearance, user access rights, and navigation
Ensuring the website is up to date and functioning correctly, e.g. installing updates, fixing bugs and errors, and optimizing performance
Optimizing the website's content and structure to improve its ranking in search engines (SEO), e.g. keyword research, link building, and optimizing meta tags and titles
Keeping the site secure, e.g. installing security software, monitoring for threats, and implementing practices for data protection
Analytics, e.g. monitoring the website's traffic and performance to make informed decisions about its content
Customer support, e.g. troubleshooting any issues that users may be experiencing.

References

^ Oz, Effy (2008), Management Information Systems, Cengage Learning, pp. 29, ISBN 978-1-4239-0178-5

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[1] Oz, Effy (2008), Management Information Systems, Cengage Learning, pp. 29, ISBN 978-1-4239-0178-5

[1]

See also

References