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Stanford Behavior Design Lab

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The Stanford Behavior Design Lab (formerly Persuasive Technology Lab) [1] performs research into computers as persuasive technologies. With an emphasis on health, productivity, and financial well-being, the lab does research and trains Fortune 500 companies on the use of persuasive technology in product design (Instagram, Goodyear Tire).[2][3] The founder & director is B. J. Fogg, the lab is managed by Tanna Drapkin and notable members include Ari Qayumi.[4]

Founded as the Persuasive Technology Lab in 1998, as part of H-STAR, the Human Sciences and Technologies Advanced Research Institute cutting edge research was done on human and computer interaction. The Lab included the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Resulted from a Large Study in 2002. In 2005, they received a grant from the National Science Foundation to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."

In 2021, the Lab relocated to the Division of Health and Human Performance (HHP) within the Stanford Flourishing Project, under the umbrella of Stanford Medicine and Vaden Health Services. The affiliation opened new doors to additional computing technology research and real-world impact.[5]


See also

References

  1. ^ "Welcome | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved 2022-04-16.
  2. ^ Fogg, B.J.; Euchner, Jim (2019-09-03). "Designing for Behavior Change—New Models and Moral Issues". Research-Technology Management. 62 (5): 14–19. doi:10.1080/08956308.2019.1638490. ISSN 0895-6308.
  3. ^ Fogg, B. J. "I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's". Business Insider. Retrieved 2022-04-16.
  4. ^ "People | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved 2022-04-16.
  5. ^ "About Us | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved 2022-04-16.
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