Stanford Behavior Design Lab
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The Stanford Behavior Design Lab (formerly Persuasive Technology Lab) [1] performs research into computers as persuasive technologies. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute and housed in Cordura Hall.
Founded by B.J. Fogg, it includes the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
With an emphasis on health, productivity, and financial well-being, the lab trains Fortune 500 companies on the use of persuasive technology in product design. (Instagram, Goodyear Tire).[2][3]
The lab manager is Tanna Drapkin and notable members include Ari Qayumi.[4]
See also
External links
- Captology - The Stanford Behavior Design Lab, formerly the Persuasive Technology Lab
- Human Sciences and Technologies Advanced Research Institute
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- ^ "Welcome | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved 2022-04-16.
- ^ Fogg, B.J.; Euchner, Jim (2019-09-03). "Designing for Behavior Change—New Models and Moral Issues". Research-Technology Management. 62 (5): 14–19. doi:10.1080/08956308.2019.1638490. ISSN 0895-6308.
- ^ Fogg, B. J. "I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's". Business Insider. Retrieved 2022-04-16.
- ^ https://behaviordesign.stanford.edu/people