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Stanford Behavior Design Lab

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This is an old revision of this page, as edited by TechNewsSF (talk | contribs) at 21:53, 16 April 2022 (The lab is now called the Behavior Design Lab). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The Stanford Behavior Design Lab (formerly Persuasive Technology Lab) [1] performs research into computers as persuasive technologies. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute and housed in Cordura Hall.

Founded by B.J. Fogg, it includes the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."

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  1. ^ "Welcome | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved 2022-04-16.
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