Submit It!
| File:SubmitIt!logo.jpeg | |
| Type | Internet advertising service |
|---|---|
| Inventor | Scott Banister |
| Inception | 1995 |
| Manufacturer | Submit It! |
| Available | No |
| Website | submit-it |
Submit It! was a search-business internet advertising product that Scott Banister created in 1995, while he was a student at the University of Illinois Urbana-Champaign. Co-founded by Bill Younker and Larry Gormley, it was acquired by LinkExchange in December 1996.
Description
The New York Times reported, "Scott Banister started Submit It, a free, automated resource for bringing your page to the attention of many Web-searching outfits at once."[1] According to Ali Partovi, Banister created a search-business model, "a simple but elegant concept that turned out to be one of the best business ideas in history".[2] Partovi wrote that Banister created Submit It! in his dorm room, a service that
...helped website owners submit their URLs to multiple search engines and directories. Banister saw how badly his customers wanted to secure placement on search results. In 1996, he brilliantly conceived an idea he called Keywords: to sell search listings based on pay-for-placement bidding – more or less the same as today's AdWords. Banister began pitching the idea to anybody who would listen to him, including, among others, Bill Gross of [deaLab, and the principals of LinkExchange: Tony Hsieh, Sanjay Madan, and me.
— Ali Partovi[2]
History
Banister was still a student at UIUC in 1995 when he created Submit It!.[2]
In 1996, LinkExchange became partners with SubmitIt!, describing the partnership as "the world's most popular service for registering web sites with search engines and directories. The two companies will join forces to provide web site owners with the most powerful, simple and effective solutions to promote their sites online."[3]
In 1998, LinkExchange announced acquisition of Submit It! and its developers.[4] Microsoft subsequently acquired LinkExchange, including integration of its employees, in 1998.[5]
See also
References
- ^ Gleick, James (1996-05-05). "FAST FORWARD; Hall of Mirrors". The New York Times. ISSN 0362-4331. Archived from the original on May 26, 2016. Retrieved 2022-04-13.
{{cite news}}:|archive-date=/|archive-url=timestamp mismatch; May 26, 2015 suggested (help) - ^ a b c Partovi, Ali. "Bubble Blinders: The Untold Story of the Search Business Model". TechCrunch. Retrieved 2022-04-13.
- ^ "LinkExchange announces partnership with Submit It!". Business Wire. December 12, 1996. Archived from the original on October 23, 2012 – via The Free Library by FARLEX, thefreelibrary.com.
- ^ "LinkExchange Acquires Submit It!". ClickZ. 1998-06-24. Retrieved 2022-04-13.
- ^ Wingfield, Nick (November 5, 1998). "Microsoft Buys LinkExchange For About $250 Million in Stock". The Wall Street Journal. Retrieved April 13, 2022.
LinkExchange and its 100 employees will be integrated into the Redmond, Wash., software giant's MSN network.