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According to the Vibe magazine, the single "dominated the Mainstream R&B/Hip-Hop Airplay category for nine weeks straight" upon its release.[1]
NPR has described the song as having "sunk into our collective consciousness through commercial radio play and a music video viewed more than 35 million times [as of 2014] and on the recommendation of a growing group of critics and fans", with lyrics that are "vernacular, warm, and unpretentious".[2]
Background and composition
The song was premiered on May 22, 2013.[3] On June 24, 2013, Streeter released an acoustic performance video for the single.[4] "It Won't Stop" is described as a contemporary R&B song.[5]
Streeter released the remix to the song on August 28, 2013.[6] It features Chris Brown. Streeter released an extended play of a collection of remixes featuring Brown on February 18, 2014.[7][8]
Music video
On October 10, 2013, Streeter uploaded the music video for the remix on her YouTube account.[9] The video for the remix also premiered on BET's 106 & Park and was directed by Brown who also appears in the video along with NBA player Dorell Wright, playing Sevyn's love interest.[10][11]