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Canon Computer Systems

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This is an old revision of this page, as edited by DigitalIceAge (talk | contribs) at 20:09, 15 November 2021 (Created page with '{{cite journal | last=Vranizan | first=Michelle | date=October 24, 1992 | url=https://www.proquest.com/docview/272621646/ | title=Canon Computer Joins PC Wars | work=The Orange County Register | page=C1 | via=ProQuest}} * formed in April 1992 * assumed responsibility of marketing printers (inkjet and laser) formerly sold by other Canon divisions * 100 employees in October 1992, 50 based in Orange County * expected $125 million in revenue by October 1993 * i...'). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
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Vranizan, Michelle (October 24, 1992). "Canon Computer Joins PC Wars". The Orange County Register: C1 – via ProQuest.

  • formed in April 1992
  • assumed responsibility of marketing printers (inkjet and laser) formerly sold by other Canon divisions
  • 100 employees in October 1992, 50 based in Orange County
  • expected $125 million in revenue by October 1993
  • introduced Innova line of computers on October 26, 1992, with two desktops and two notebooks
  • Yasuhiro Tsubota and several higher-ups in the subsidiary came from Epson America
    • Tsubota formed Epson America in 1975 and served as its president and chairman until ~1992

Elliott, Stuart (November 16, 1992). "Dentsu Americ Forms a Spinoff". The New York Times. The New York Times Company: D7 – via ProQuest.

  • Canon Computer Systems allocated $10 million of their initial budget on advertising, hiring newly formed Hajjar/Kaufman spinoff of Dentsu Corporation as their ad agency

Kirchner, Jake (July 1997). "The PC Magazine 100". PC Magazine. 16 (13). Ziff-Davis: 213–245 – via Google Books.

  • left the desktop and laptop market in America in January 1997, citing poor sales
  • remaining products were printers, scanners and digital cameras

"Canon U.S.A. Makes Strategic Move to Serve Digital Marketplace". Business Wire. January 5, 2001 – via ProQuest.

  • went defunct in January 2001
  • restructured and renamed to Canon Digital Home and Personal Systems
  • led by Ryoichi Bamba
  • "CCSI, founded in 1992, has been a successful marketing and sales component of Canons overall strength in the North American market contributing over $1 billion to Canon U.S.As $8 billion in annual revenues. By combining the retail strength of its Bubble Jet printers and other SOHO products with the brand awareness and loyalty of the companys photographic products, Canon will continue to be a formidable leader in the ever-expanding digital products world."