Talk:Cluster development

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Moving, people!

I'm moving this article to "Cluster development" as the more common Google term, keeping "Cluster initiative" just as a redirect. And similarly I'm moving "Porter's cluster" to "Business cluster". --Mereda 13:23, 8 August 2006 (UTC)[reply]

This page needs a rewrite/restatement, as I cannot understand what clusters and Economic clusters are just by reading the text. The article tries to explain it by one or two sentences and then goes on to talk about how many governments went on using clusters. But why/for what? --SkyHiRider (talk) 21:54, 15 January 2012 (UTC)[reply]

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This is a class project in Communication Policy and Planning course (Comm 330) of the University of the Philippines Open University in Los Baños, Laguna, Philippines.

The article is about the communication of the Corporate Social Responsibility (CSR) Program Policies of Ronita’s Bakehouse. Particularly, it is intended not simply as a marketing strategy but also as a setting of the technical standards of the company.

LIBRENG TINAPAY ONLINE FOR FRONTLINERS AND SENIOR CITIZENS A Corporate Social Responsibility Program of Ronita's Bakehouse

A. Name and Description of the Company

The Ronita's Bakehouse is named after the spouses Rolando and Juanita Ramirez. It is inspired by their beloved son, Rogeron Ramirez. It is an ordinary bakery but with an extraordinary heart committed to helping the poor since 2018. Its regular recipients are the poor located in the various dumpsites within the Province of Pangasinan. But due to the widespread suffering brought by the pandemic, it has extended its help to the medical and police frontliners and lately to the senior citizens.

The Ronita's Dewfall Water Refilling Station, Ronron's Artisan Pizza, and Rondeli Kitchen are Ronita's Bakehouse's sister companies. These are altogether owned and managed by the Ramirez.

B. Location

The Ronita's Bakehouse is located in Barangay Malindong, Binmaley, Pangasinan, Philippines. Zip Code: 2417.

C. Mission and Vision

1. Mission We are a bakehouse dedicated to supply quality bread. We are committed to help the poor and the needy. We are empowered to share our resources to various needs of our time.

2. Vision We abide by the standards of the food industry through sustained profitability, operational excellence, significant socio-economic and environmental contributions, shared values.

D. Management and Employees

The Ronita's Bakehouse is managed by members of the Ramirez family. Its employees are the poor people who have been empowered by undergoing some training programs with Tesda and other local skills development agencies.

E. CSR Program and Communication: The Background

The Ronita's Bakehouse has been helping the poor in the dumpsites on a regular basis. At the advent however of the pandemic, it has decided to to include in its list of recipients the medical and police frontliners and the senior citizens as well. As of late, the program has undergone a significant development not only in terms of such inclusive approach to recipients but also in terms of its communication plan. It has undergone the following two stages.

1. First Stage: #SpreadKindness. The intended recipients were the medical and police frontliners only. The program was disseminated by word of mouth, text messages, tarpaulins, local television feature story by GMA, and YouTube upload by GMA.

2. Second Stage: Libreng Tinapay Online. This is a upgrade of the original #SpreadKindness. The intended recipients are the medical and police frontliners with the inclusion of the senior citizens. The program is disseminated by word of mouth, text messages, tarpaulins, local television, YouTube, and now through Facebook (using the Comment Section for Interaction).

F. CSR Program and Communication: The Theoretical Underpinnings

In consideration of the demand for moral and rational discourses that must shape CSR reports, Ronita’s Bakehouse has designed a program using the Facebook account of the same. It is interactive in nature as it seeks comments from various stakeholders by offering free bread. Pedagogically, the goal is to have a transition from the traditional stakeholder theory (that which views stakeholders as external entities with mere social contracts with corporations) to the stakeholders as integral to corporate activity (that which renders stakeholders as interacting and relating with corporations) (Ramirez, 2021). This is guided by J. Habermas’ theory of communicative action (TCA) and the critical social theory (CST), to wit:

Stage 1: Validity Claims (Communicative Validity)

a. Truth – the objective truth of the propositions made. Ronita's Bakehouse is committed to post only that which is true on Facebook. It shall not project a corporate image on social media that is contrary to practice.

b. Sincerity – the subjective truth of the propositions. Whatever is communicated by Ronita's Bakehouse on Facebook and on other social media accounts shall constitute the sole intention to help and nothing more. It shall not demand anything in return.

c. Understandability – the comprehensiveness of the propositions. Ronita's Bakehouse's statements shall be in a language that is comprehensible especially to recipients who are deprived of education. It shall translate its statements even in the language common to all, the vernacular for example.

d. Appropriateness – the extent to which the propositions comply with norm. Ronita's Bakehouse shall comply with existing norms and laws of society which necessarily include among others the social, environmental, and economic factors.

Stage 2: Discursive Processes (Moral Discourse)

a. Generality – the discussion should be open and accessible to all interested parties. Once the CSR communication of Ronita's Bakehouse is published and/or posted, it becomes open to all. Everyone is a stakeholder; especially the poor. Parties can even include any interested media personnel.

b. Autonomous evaluation – participants must have opportunity to fully express interests. Since everyone is a stakeholder of Ronita's Bakehouse, questions and clarifications shall be entertained and shall form an essential part of the monitoring and evaluation process.

c. Role-taking – participants must attempt to view the situation from others’ perspectives. Ronita's Bakehouse shall encourage stakeholders to also assume additional perspectives besides what their current roles demand. This shall benefit everyone as one sided (biased) views are addressed.

d. Transparency – participants must reveal their goals and intentions relevant to the issue. Ronita's Bakehouse shall encourage all stakeholders to be clear about their intentions on issues that are raised. This will result into definitiveness of goals and corresponding actions.

e. Power neutrality – the discussion must be free from coercion. Discussions facilitated by Ronita's Bakehouse or by any interested or assigned stakeholder shall be free from any internal and external force. This will allow even the least among the stakeholders to contribute something to the good of the company.

G. CSR Program and Communication: The Practice

The CSR program of Ronita’s Bakehouse on Facebook is as follows:

LIBRENG TINAPAY ONLINE FOR MEDICAL AND POLICE FRONTLINERS AND SENIOR CITIZENS (Program Code: CSR: O-FB-RRBDK) by Ronita's Bakehouse

Part of the Corporate Social Responsibility (CSR) of Ronita's Bakehouse, in cooperation with Ronita's Dewfall Water Refilling Station, Ronron's Artisan Pizza, and Rondeli Kitchen (CSR-RRBDK), is our commitment to give FREE BREAD to various groups in need of help esp. during this pandemic. Our program for the frontliners (police officers and medical practitioners) will continue. But we have revised the mechanics so as to include the SENIOR CITIZENS.

Mechanics:

1. CSR: O-FB-RRBDK is open for all medical and police frontliners and senior citizens.

2. We must be friends on our Facebook account—Ronita's Bakehouse. If not, please invite or send us a friend request. We will gladly accept you.

3. Comment on THIS POST entitled "Libreng Tinapay Online' or "CSR: O-FB-RRBDK".

4. Our REPLY to your comment on THIS POST entitled "CSR: O-FB-RRBDK" will serve as your CONFIRMATION CODE. We will assign a number to it (ex. CSR: O-FB-RRBDK-0000001). Please present this post (on your cellphone or screenshot if data is not available) to any of our staff for the release of your free bread.

Note: a. NO Confirmation Code NO Free Bread. b. Reactions are not included. c. Control Numbers are valid only on specified date and time.

5. Schedule of Free Bread is on Mondays and Thursdays, from 8AM to 10.30AM ONLY.

This project is possible through your continued patronage. We have set aside a greater portion of our income for charity.

References: Habermas, J. (1984), The Theory of Communicative Action: Reason and the Rationalization of Society 1. Beacon Press, Boston. Translated by T. McCarthy. Ramirez, Rojohn B. (2021). Module 8 Report. Corporate Social Responsibility Communication. COMM370. University of the Philippines Open University.