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Smart Design (often referred to as "Smart"), is a design consultancy based in New York City. Smart was founded in 1980, by industrial designer Davin Stowell, and has worked with clients including HP, Johnson & Johnson, Gillette, BBVA, and [[Gatorade]. The firm is best known for its design of the original Oxo Good Grips line in 1989, and longstanding relationship with Oxo.

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