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Dynamic keyword insertion

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This is an old revision of this page, as edited by 116.71.7.77 (talk) at 07:35, 24 September 2021 (SEO based content writing also called keyword insertion). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Dynamic keyword insertion [1] is a feature provided by Google Ads, Microsoft adCenter and Yahoo! Search Marketing to dynamically insert a keyword that is most relevant to the ad to be displayed. It helps advertisers to use relevant keywords on their ads while making it easier for them to create unique ads for a large number of keywords.

For example:

One user searches for "north carolina car insurance" and a second user searches for "maine car insurance". An advertiser bidding on car insurance keywords in both states can use dynamic keyword insertion to insert the user's state on-the-fly (see image to the right).

The process of planning, creating, and optimizing content with the goal of ranking in search results is known as SEO-based content writing

See also

References

  1. ^ "Using Keyword Insertion". Google Adwords. Retrieved 2 September 2012.
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