Oracle CRM
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Oracle CRM is a customer relationship management system created by Oracle Corporation.[1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.[1][2]
History
Oracle hired Mark Barrenechea in 1997 to build a CRM development team.[3] That development team evolved into the CRM division of Oracle in 1998, the first year that Oracle CRM was released.[4] Later, Barrenechea was responsible for the CRM half of Oracle’s E-Business Suite (EBS) when he helped to bridge the separation between CRM and ERP by creating a single database that covered marketing, sales, order management, and accounting. This allowed Oracle to automate the entire CRM business flow, from lead to billing.[3]
Oracle acquired Siebel Systems in September 2006 and later acquired UpShot CRM.[citation needed]
Variations of Oracle CRM
Oracle offers different installations of the CRM system:
- On premises system
- On demand[5] / Software as a Service subscription
- Social CRM[6]
- PeopleSoft Enterprise CRM (formerly owned by PeopleSoft, which was acquired by Oracle in 2005)[7]
References
- ^ a b "Breaking Down Oracle CRM: A Comprehensive Guide". Top Business Software Resources for Buyers - 2021 | Software Advice. 2016-04-05. Retrieved 2021-08-20.
- ^ "Why CX System vs. CRM System?". Anodius. 2019-11-08. Retrieved 2021-08-20.
- ^ a b Symonds, Matthew (2003). Softwar : an intimate portrait of Larry Ellison and Oracle. New York: Simon & Schuster. ISBN 0-7432-2504-X. OCLC 52638805.
- ^ "What is Oracle Customer Experience Cloud (Oracle CX Cloud)?". SearchCustomerExperience. Retrieved 2021-09-01.
- ^ Oracle CRM On Demand
- ^ Oracle innovates with Social CRM – ZDNet blogs
- ^ PeopleSoft Customer Relationship Management (CRM) Applications | Oracle