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Microsoft reaction card method

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This is an old revision of this page, as edited by Pepperbeast (talk | contribs) at 20:23, 12 July 2021 (Pepperbeast moved page Microsoft Reaction Card Method (Desirability Testing) to Microsoft reaction card method: Simpler title, no need to disambig). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The Microsoft Reaction Card, developed by Microsoft in 2002 by Joey Benedek and Trish Miner, is a method used to check the emotional response and desirability of a design or product. This method is commonly used in the field of software design.

Using this method involves a participant describing a design / product based on a list of 118 words. Each word is placed on a separate card. After viewing a design or product, the participant is asked to pick out the words they feel are relevant. The moderator then asks the participant to explain the reason for their selection.

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