Children's programming on ABC Television
The Australian Broadcasting Corporation's ABC Television broadcasts two children's television programs as of 2021[update],[1] with ABC Kids and ABC ME being the two most watched children's networks in the country.[2][3]
Prior to early 2009, there was a brand called ABC Kids (stylised as abckids) which was separate from regular ABC Television/ABC1 and ABC2, containing all children's programming on the ABC. To prepare for the launch of ABC3, the brand was completely removed and all children's programming coexisted with the rest of ABC1 and ABC2. However, during pre-schoolers' programming, the ABC network identities were replaced with more child-friendly animations, displaying a new "ABC For Kids" identity.[citation needed]
On 4 December 2009, the children's programming block on ABC2 was rebranded "ABC For Kids on 2" with new identities, schedule and watermark. All children's content aimed at school-aged children was removed, effectively making this a pre-schoolers' block. This was the same date as the launch of ABC3. In May 2011 this was again re-branded, along with a consolidation of kids programming on ABC2 as ABC4KIDS.[4] This consolidation created a daily 13-hour block from 6am to 7pm of pre-school programming on ABC2. On 2 March 2015 the channel was re-branded once again to ABC Kids.[citation needed]
History
ABC for Kids commenced as a replacement in 2009 for the previously aired ABC Kids branding used on ABC Television and ABC Online. On 7 March 2005, ABC2 launched allowing for ABC Kids' programming to be broadcast for 13 hours a day across ABC1 and ABC2. In early 2009, the ABC Kids brand was discontinued and was replaced by two very different identities, one for preschoolers (ABC For Kids) and one for older children. Later in 2009 they launched another channel for grade school children called ABC3.
Broadcast schedule
- Programming for older children
- ABC Me: 6:00AM – 10:00PM
- Programming for preschoolers
- ABC Kids: 5:00AM – 7:30PM
References
- ^ "The home of ABC TV, ABC TV Plus, ABC ME, ABC KIDS, ABC NEWS & iview". ABC Television (Australian Broadcasting Corporation). 12 June 2021. Retrieved 12 June 2021.
- ^ >Annual Report 2018: Volume II (PDF). Australian Broadcasting Corporation (Report). p. 16. Archived (PDF) from the original on 21 March 2019. Retrieved 12 June 2021.
- ^ "Annual Report 2006–07" (PDF). Australian Broadcasting Corporation. 1 November 2007. Archived from the original (PDF) on 16 February 2008. Retrieved 6 December 2007.
- ^ "ABC to launch new ABC 4 Kids branding". Archived from the original on 5 May 2011. Retrieved 5 May 2011..
