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MuscleTech

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MuscleTech
OwnerIovate Health Sciences International Inc.
Introduced1995
Related brandsHydroxycut
Websitewww.muscletech.com

MuscleTech is a brand of sports nutrition and dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.[1]

MuscleTech started as a "modest mail-order business in 1995, but has since expanded to more than 140 global markets worldwide[2]. Products like Nitro-Tech, Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement [3] and Hydroxycut quickly became trailblazers in the industry, including nine Bodybuilding.com Supplement of the Year awards[4].

In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.[5]

In April 2019, MuscleTech had partnered up with Tough Mudder.[6] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.[7]

In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.[8]

MuscleTech's brand ambassadors include actor Henry Cavill, [9] U.S. marathoner Ryan Hall[10], swimsuit model Camille Kostek [11] and figure skater Gracie Gold [12]. Its philanthropic efforts [13] include partnerships with Homes For Our Troops and the National Breast Cancer Foundation.

In April 2021, MuscleTech announced the addition of a new general manager.[14]

References

  1. ^ "China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion". China Retail News. June 30, 2016. Retrieved July 24, 2018.
  2. ^ "Supplement Company of the Month: MuscleTech". Bodybuilding.com. 2016-12-27. Retrieved 2021-05-05.
  3. ^ Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain
  4. ^ "Supplement Company of the Month: MuscleTech". Bodybuilding.com. 2016-12-27. Retrieved 2021-05-05.
  5. ^ LLP, Pearson, Simon & Warshaw. "Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement". PR Newswire. Retrieved 2021-02-10.{{cite news}}: CS1 maint: multiple names: authors list (link)
  6. ^ MuscleTech. "Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder". PR Newswire. Retrieved 2021-02-10.
  7. ^ MuscleTech. "Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski". PR Newswire. Retrieved 2021-02-10.
  8. ^ Seattle, Food Safety News 1012 First Avenue Fifth Floor; Washington 98104-1008 (2020-05-16). "Spain links death to food supplement made in the US". Food Safety News. Retrieved 2021-02-03.{{cite news}}: CS1 maint: numeric names: authors list (link)
  9. ^ MuscleTech (2020-12-29). "Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose". Globe Newswire. Retrieved 2021-02-03.
  10. ^ MuscleTech (2021-02-03). "The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach". GlobeNewswire News Room. Retrieved 2021-05-05.
  11. ^ "Login • Instagram". www.instagram.com. Retrieved 2021-05-05. {{cite web}}: Cite uses generic title (help)
  12. ^ MuscleTech (2021-03-04). "MuscleTech Announces Partnership With American Figure Skater Gracie Gold". GlobeNewswire News Room. Retrieved 2021-05-05.
  13. ^ ISSA-CFT, Ryan Bucki. "The Bright Spot of Giving in a Seemingly Dark Year". https://fitnessinformant.com/. Retrieved 2021-05-05. {{cite web}}: External link in |website= (help)
  14. ^ International, Iovate Health Sciences (2021-04-29). "Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers". Globe Newswire. Retrieved 2021-05-05.
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