Stanford Behavior Design Lab
 | This article needs additional citations for verification. (August 2020) |
The Stanford Persuasive Technology Lab (now the Behavior Design Lab) performs research into computers as persuasive technologies. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute and housed in Cordura Hall.
Founded by B.J. Fogg, it includes the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
See also
External links
- Captology - The Stanford Behavior Design Lab, formerly the Persuasive Technology Lab
- Human Sciences and Technologies Advanced Research Institute
.jpeg?lang=en){kind=small} | This article about a scientific organization is a stub. You can help Wikipedia by expanding it. |