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LastObject ApS
Company typePrivate
IndustryPersonal care, health and beauty
FoundedAugust 1, 2016; 8 years ago (2016-08-01) in Copenhagen, Denmark[1]
FoundersIsabel Aagaard, Nicolas Aagaard, Kåre Frandsen[2]
Headquarters
Copenhagen
,
Denmark
Area served
World
Key people
Kristian Pitzner-Jørgensen (CEO)[3]
ProductsReusable alternatives to cotton swabs, tissue paper, protective masks
Increase 1,619,895 kr.[1] (2019)
Total assetsIncrease 2,793,064 kr.[1] (2019)
Websitelastobject.com

LastObject (established in 2016) is a Danish manufacturing company, based in Copenhagen that sells sustainable products online and in retail globally. It launches new products through crowdfunding campaigns on Kickstarter and Indiegogo. The company is best known for producing LastSwab, a reusable cotton swab.

History

LastObject was established in 2016 in Copenhagen by Isabel Aagaard, her brother Nicolas Aagaard, and Kåre Frandsen.[2] Aagaards come from the family that owns Danish jewelry company dk:Troldekugler, known for Trollbeads collection.[4] Isabel Aagaard studied design at the Royal Danish Academy of Fine Arts, where she co-created a bag for home chemotherapy, a project that won several awards including “The Golden Scalpel” prize for the best innovation project in the Danish healthcare sector (2016) and Danish Design Award (2017).[5][6][7]

Isabel Aagaard and her partners, all having a design background, researched ocean pollutants and realised that cotton swabs were one of the most significant.[2] In 2018, they came up with a solution, a reusable cotton swab named LastSwab.[2] The product was launched in April 2019,[8] and in May the company started a crowdfunding campaign on Kickstarter.[9][10] LastObject raised over $700,000 from more than 19,000 backers.[11][12] It then raised more than than 1 million euro from over 30,000 backers on Indiegogo.[13]

In January 2020, the firm started crowdfunding campaigns for LastTissue, a reusable handkerchiefs.[14][15] In September 2020, the company launched LastRound, recyclable cotton pads, on Kickstarter.[16] In February 2020, Isabel Aagaard pitched this project to investors on the Dannish TV show Løvens Hule ("Lions' Den"), but rejected the offer.[17][18][3]

In October 2020, the firm introduced LastMask kit to help fight COVID-19 waste.[19][2] Also in October the firm’s LastSwab product was nominated for the Beazley Designs of the Year exhibition at Design Museum.[20]

In November, the brand partnered with the Plastic Bank, a Canadian for-profit social enterprise that builds recycling ecosystems in under-developed communities, taking part in Green November initiative.[2]

Products

As of January 2021, the company had 4 products: LastSwab (reusable cotton swab), LastTissue (reusable tissue), LastRound (facial pads) and LastMask (face mask & spray kit).[2]

LastSwab is LastObject’s most famous product.[21][22] It became the focus of media attention in October 2020, when the British Department for Environment, Food and Rural Affairs banned single-use plastic straws, cotton buds and stirrers.[23][24] This reusable cotton swab consists of a stick made of nylon with medical-grade silicone at the tips.[25] It is available in two types: basic, for cleaning, and beauty, for makeup.[26] The swab comes in a case made of recycled ocean bound plastic.[21]

LastTissue is a set of 6 reusable handkerchiefs made from organic cotton, carried inside a silicone carrying case.[15][27]

LastRound is a box made of recycled ocean bound plastic with 7 recyclable pads, that can be washed and reused. They are made of 70% wood fiber and 30% organic cotton.[28]

LastMask includes a face mask made of fabric, a refillable sanitizer spray, and the case made from non-toxic medical silicone.[29]

From the early days of its existence, LastObject faced multiple cases of copyright infringement. According to the Danish Patent and Trademark Office, as of December 2020, it managed to remove copies of its products from more than 8,000 websites including Amazon and Ebay.[30]

References

  1. ^ a b c "LastObject ApS". OpenCorporates. 2021-01-22. Archived from the original on 2021-01-23. Retrieved 2021-01-23.
  2. ^ a b c d e f g Centrone, Ian (2021-01-07). "Good Company: How Copenhagen-Based LastObject Plans to Eliminate Single-Use Household Products". Barron’s. Archived from the original on 2021-01-09. Retrieved 2021-01-23.
  3. ^ a b Hinge Friis, Kathrine Skanse (2021-01-15). "Gik tomhændede fra DR-program: Nu omsætter de for 33 millioner kroner" [Went empty-handed from DR program: Now they have a turnover of 33 million krones]. B.T. (in Danish). Archived from the original on 2021-01-28. Retrieved 2021-01-28.
  4. ^ Kjær, Stephanie (2019-05-16). "Smykkearvinger satser på genanvendelig vatpind - har allerede hented millioner fra crowdfunding" [Jewelry heirs are betting on recyclable cotton swabs - have already raised millions from crowdfunding]. Dagbladet Børsen (in Danish). Archived from the original on 2021-01-23. Retrieved 2021-01-23.
  5. ^ Justice, Alexandra Isabella (2016-09-20). "Designstuderende sender patienter hjem fra hospitalet med kemorygsæk" [Design students send patients home from the hospital with a chemo backpack]. Dagbladet Børsen (in Danish). Archived from the original on 2020-11-28. Retrieved 2021-01-23.
  6. ^ Calvo, Carmen (2016-09-16). "Un hospital danés innova con un kit de «quimioterapia a domicilio»" [A Danish hospital innovates with a 'home chemotherapy' kit]. ABC (in Spanish). Copenhagen. Archived from the original on 2016-09-17. Retrieved 2021-01-23.
  7. ^ "Finalists: ""Chemo to go, please!"". Danish Design Award. 2017. Archived from the original on 2017-08-02. Retrieved 2021-01-23.
  8. ^ Peck, Julie (2020-04-22). "3 women leading the zero-waste movement reveal how they're managing to change the world while making a profit". Business Insider. Archived from the original on 2020-05-03. Retrieved 2021-01-23.(subscription required)
  9. ^ Wright, Pam (2019-05-07). "Trio of Danish Entrepreneurs Designs Reusable Cotton Swabs". The Weather Channel. Archived from the original on 2019-05-27. Retrieved 2021-01-23.
  10. ^ Knuuttila, Maija (2019-05-15). "Tässäkö korvaaja kielletyille pumpulipuikoille? Tanskalaiskolmikko kehitti vanupuikon, jota voi käyttää yhä uudelleen" [Is this a substitute for prohibited cotton swabs? The Danish trio developed a cotton swab that can be used over and over again]. Iltalehti (in Finnish). Archived from the original on 2019-07-29. Retrieved 2021-01-23.
  11. ^ Thea, Felix (2020-04-14). "How LastObject Broke Their Crowdfunding Goal in 22 Minutes". Shopify. Archived from the original on 2020-09-27. Retrieved 2021-01-23.
  12. ^ Nally, Brooke (2019-05-15). "4 'green' products causing a buzz in the crowdfunding worldLIT Outdoors via Kickstarter". KSL-TV. Archived from the original on 2019-05-16. Retrieved 2021-01-27.
  13. ^ "LastSwab - The Reusable Cotton Swab". thecrowdfundingcenter.com. Archived from the original on 2021-01-28. Retrieved 2021-01-28.
  14. ^ Noe, Rain (2020-02-24). "LastObject Tackles Unsexy but Important Single-Use Items, Like Reusable Tissues, Strikes Kickstarter Gold". Core77. Archived from the original on 2020-11-29. Retrieved 2021-01-27.
  15. ^ a b Heath, Ryan (2020-03-13). "Emissions are down thanks to coronavirus, but that's bad". Politico. Archived from the original on 2020-10-28. Retrieved 2021-01-27.
  16. ^ Yune, Tebany (2020-09-03). "Meet the designer creating a cleaner Earth by putting an end to single-use products". Mic.com. Archived from the original on 2020-10-27. Retrieved 2020-01-04.
  17. ^ "Hun blev afvist af 'Løverne' og har nu omsat for 16 millioner i første halvår" [She was rejected by the “Lions” and has now turned over 16 million in the first half]. Sjællandske (in Danish). 2021-01-10. Archived from the original on 2021-01-10. Retrieved 2021-01-24.
  18. ^ Persson, Sebastian (2019-11-08). "Tommy Ahlers: "Hvis jeg sad i Løvens Hule nu, ville jeg stort set kun fokusere på grøn omstilling"" [Tommy Ahlers: "If I were sitting in the “Lion’s Den” now, I would basically only focus on green conversion"]. Berlingske (in Danish). Archived from the original on 2019-11-08. Retrieved 2021-01-27.(subscription required)
  19. ^ "LastObject Launches New Kit to Fight Coronavirus Waste" (Press release). PR Newswire. 2020-10-21. Archived from the original on 2020-11-13. Retrieved 2021-01-24.
  20. ^ Burman, Sujata (2020-10-20). "Beazley Designs of the Year is a blueprint for our turbulent year". Wallpaper (magazine). Archived from the original on 2020-11-26. Retrieved 2021-01-27.
  21. ^ a b Roshitsh, Kaley (2020-03-11). "Not Buying It". Women's Wear Daily. Archived from the original on 2020-09-24. Retrieved 2021-01-27.
  22. ^ Ibraheem, Hanna (2020-11-28). "A guide to the most sustainable beauty brands and their environmentally friendly initiatives". Stylist (magazine). Archived from the original on 2020-11-29. Retrieved 2021-01-27.
  23. ^ Shaikh, Sameeha (2020-10-01). "As plastic-stemmed cotton buds are now banned, here are 3 sustainable alternatives". The Daily Telegraph. Archived from the original on 2020-10-29. Retrieved 2021-01-27.(subscription required)
  24. ^ Milan, Aidan (2020-10-01). "Cotton bud ban: Alternatives to plastic cotton buds". Metro (British newspaper). Archived from the original on 2021-01-18. Retrieved 2021-01-27.
  25. ^ McEvoy, Sophie (2019-05-30). "7 Eco-Friendly Cotton Buds That Are The Perfect Alternatives To Plastic". Bustle (magazine). Archived from the original on 2019-05-31. Retrieved 2021-01-27.
  26. ^ Vouloumanos, Victoria (2020-04-26). "23 Things To Replace In Your Bathroom To Make It More Sustainable". BuzzFeed. Archived from the original on 2020-11-04. Retrieved 2021-01-27.
  27. ^ Bender, Andrew (2020-12-15). "Holiday Gift Guide 2020: 10 Ingenious Gifts For Travelers". Forbes. Archived from the original on 2021-01-26. Retrieved 2021-01-27.
  28. ^ Gándara, Ana (2020-11-03). "Guía de uso de los discos desmaquillantes reutilizables" [Use guide for reusable make-up removal pads]. Vogue España (in Spanish). Archived from the original on 2021-01-19. Retrieved 2021-01-24.
  29. ^ Weiss, Elizabeth (2020-12-14). "Eco-Friendly Holiday Gift Guide: Women's Edition". Earth911.com. Archived from the original on 2020-12-14. Retrieved 2021-01-24.
  30. ^ ""Kopister er skruppelløse, så længe de kan"" ["Copies are unscrupulous for as long as they can"] (in Danish). Danish Patent and Trademark Office. 2020-12-15. Archived from the original on 2021-01-28. Retrieved 2021-01-28.

Category:Sustainable products Category:Sustainability Category:Sustainable development Category:Manufacturing companies of Denmark Category:Manufacturing companies based in Copenhagen Category:Danish companies established in 2016 Category:Privately held companies of Denmark

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