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Growth–share matrix: Revision history


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  • curprev 03:3303:33, 11 September 2024 BobKilcoyne talk contribs 19,189 bytes +154 Citation on "pets", not clear that this is more or less charitable than "dogs". Moved a line about the BCG matrix and dogs to the section on "dogs". Not a criticism. Upgraded "Critical evaluation" heading. Duica et al. is dated November 2014 undo

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  • curprev 20:2920:29, 11 April 2022 Yargs talk contribs m 19,257 bytes +588 Peoperly attribute the origin of the growth-share matrix to Alan Zakon and BCG colleagues, rather than (improperly) to BCG founder Bruce Henderson. Also corrected the year and title of Henderson's cited popularizing article, "The Product Portfolio." undo

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