View source for WRXR-FM

{{For|the radio station in Chicago, Illinois, known as WRXR from 1986-1987|WCHI-FM}}
{{For|the radio station in Augusta, Georgia known as WRXR from 1987-1999|WKSP}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name                = WRXR-FM
| logo                = 
| logo_size           = 150px
| city                = [[Walden, Tennessee]]
| area                = [[Chattanooga metropolitan area]]
| branding            = Rock 103.7 
| airdate             = {{start date and age|1966|6|8}}<ref name="by2009">{{cite book|title=Broadcasting & Cable Yearbook 2009|year=2009|page=D-165|url=https://www.americanradiohistory.com/Archive-BC-YB/2009/Radio-GA-MT-BC-YB-2009.pdf|access-date=November 16, 2018}}</ref>
| frequency           = {{frequency|103.7|[[Hertz#SI multiples|MHz]]}} {{HD Radio}}
| translator          = {{Radio Relay|99.9|W260AJ|[[Ringgold, Georgia]]|HD2}}<br>{{Radio Relay|104.7|W284AE|Chattanooga|HD2}}
| language            = [[American English|English]]
| format              = [[Active rock]]
| subchannels         = HD2: [[Christian radio]]
| erp                 = {{val|25000|u=[[watt]]s|fmt=commas}}
| haat                = {{convert|89|m|ft|sp=us}}
| coordinates         = {{coord|35.126|N|85.290|W|type:landmark_region:US-TN_source:FCC}}
| class               = C3
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id         = 72375
| former_callsigns    = {{ubl|WHNR (1964–74)|WBMC-FM (1974–86)|WTRZ-FM (1986–2007)|WKZP (2007–08)|WURV (2008–09)|WKXJ (2009-25)}}
| owner               = [[Audacy, Inc.]]
| licensee            = Audacy License, LLC
| sister_stations     = {{hlist|[[WKXJ]]|[[WLND]]|[[WUSY]]}}
| webcast             = {{Audacy.com|rock1037}}
| website             = {{URL|https://www.audacy.com/rock1037}}
}}

'''WRXR-FM''' (103.7 [[Hertz|MHz]]) is a commercial [[radio station]] licensed to [[Walden, Tennessee]], United States, broadcasting to the [[Chattanooga, Tennessee]], area.  WRXR broadcasts an [[active rock]] music format branded as "Rock 103.7". WRXR was the second station in Chattanooga to start broadcasting in [[HD radio]].  It is owned by [[Audacy, Inc.]]    Its studios are located on Old Lee Road in Chattanooga, and its transmitter is located in Rossville.

==History==
The station was originally known as WOWE and played rock and heavy metal music under the name "Rock 105". The station changed call letters to WLMX in December 1986 and went under the name "Lite Mix 105".

On September 15, 1999, [[Cumulus Broadcasting]] changed WLMX back to "Rock 105, The Rock of Chattanooga". Sammy George, Cumulus market manager, described the new active rock format as "radio with an attitude." Artists included [[Metallica]], [[Pearl Jam]], [[AC/DC]] and [[Nirvana (band)|Nirvana]]. Programming also included [[NASCAR]] and [[Lex and Terry]] in the morning. The other Cumulus stations at that time were [[WUSY]], [[WLND|WKXJ]], [[WDYN|WLMX (AM)]], & [[WUUQ|WLOV]].<ref>{{cite news|url=http://www.allbusiness.com/banking-finance/financial-markets-investing-securities/6882240-1.html|title=Cumulus Media Continues Expansion|work=Business Wire|date=1998-08-20|access-date=2010-12-13}}</ref><ref>{{cite news|url=http://www.allbusiness.com/company-activities-management/company-structures-ownership/6665287-1.html|title=Cumulus Media Starts New Year by Completing Several Acquisitions|work=Business Wire|date=1999-01-25|access-date=2010-12-13}}</ref>

In 2000, Cumulus announced it would buy 11 radio stations in 4 markets from [[iHeartMedia]] (then known as Clear Channel Communications) in exchange for 25 radio stations in 5 markets plus cash as a part of that company's merger with AMFM Incorporated.

On November 1, 2017, [[iHeartMedia]] announced that WRXR, along with all of their sister stations in Chattanooga and [[Richmond, Virginia|Richmond]], would be sold to [[Entercom]] as part of that company's merger with [[CBS Radio]].<ref>{{Cite web|url=https://radioinsight.com/headlines/120711/entercom-trades-boston-seattle-spin-offs-iheartmedia-richmond-chattanooga-2/|title = Entercom Trades Boston & Seattle Spin-Offs to iHeartMedia for Richmond & Chattanooga| date=November 2017 }}</ref> The sale was completed on December 19, 2017.<ref name="fcc-saletoentercomcomplete">{{cite web|title=Consummation Notice|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1774720&Service=FM&Form_id=905&Facility_id=72375|website=CDBS Public Access|publisher=[[Federal Communications Commission]]|access-date=December 21, 2017|date=December 19, 2017}}</ref> 

On May 16, 2025, Audacy announced that WRXR's active rock format would be moving to 103.7 on May 23, with KISS-FM moving to the stronger 105.5 signal. The station has been failing to go above a 2 share, with the recent books, the March 2025 books, showing that it registered a 2.9 share.

==References==
{{reflist}}

==External links==
{{portal|Radio|Georgia (U.S. state)}}
*{{Official website|https://www.audacy.com/rock1037}}
*{{FM station data|72375|WRXR-FM}}

{{Chattanooga Radio}}
{{Entercom}}

[[Category:Radio stations in Tennessee|RXR-FM]]
[[Category:Active rock radio stations in the United States]]
[[Category:Audacy, Inc. radio stations]]
[[Category:Radio stations established in 1966]]
[[Category:1966 establishments in Georgia (U.S. state)]]