View source for Jack Daniel's

{{Short description|Whiskey brand}}
{{About|Jack Daniel's whiskey|people named Jack Daniels|Jack Daniels (disambiguation)}}
{{Use American English|date=July 2025}}
{{Use mdy dates|date=August 2021}}
{{Stack|
{{Infobox company
| name             = Jack Daniel Distillery,<br />Lem Motlow, Prop., Inc.<!--this is the full legal name-->
| logo             = Jack Daniels Logo.svg
| type             = Subsidiary of [[Brown–Forman]]
| foundation       = [[Lynchburg, Tennessee]]<br />({{start date and age|1875}})
| founder          = [[Jack Daniel]]
| location_city    = Lynchburg, Tennessee
| location_country = U.S.
| location         =
| locations        =
| area_served      =  Worldwide
| key_people       = {{plainlist|
* [[Jack Daniel]] (founder)
* [[Nathan "Nearest" Green]] {{nowrap|(master distiller and mentor to Daniel)}}
*[[Lem Motlow]] (proprietor, 1911–47)
* Chris Fletcher (8th master distiller)
}}
| industry         = Manufacturing and distillation of liquors
| products         = Distilled and blended liquors
| production       = 16.1 million cases ({{cvt|144900000|L|USgal|disp=or|order=flip}}) (2017)<ref name="Stronger"/>
| services         =
| revenue          =
| operating_income =
| net_income       = $121,700,000
| owner            =
| num_employees    = Over 500<ref>{{cite news|last1=Williams III|first1=G. Chambers|title=Jack Daniel expanding distillery, adding jobs in Lynchburg, Tenn.|url=http://archive.knoxnews.com/business/jack-daniel-expanding-distillery-adding-jobs-in-lynchburg-tenn-2b6ff0a8-397e-73a6-e053-0100007f1c9f-368461591.html|access-date=November 16, 2017|work=Knoxville News Sentinel|date=February 11, 2016|language=en}}</ref>
| parent           = [[Brown–Forman|Brown–Forman Corporation]]
| divisions        =
| subsid           =
| caption          =
| homepage         = {{URL|jackdaniels.com}}
| footnotes = Carcinogenicity: [[IARC group 1]]
}}
{{Infobox NRHP
| name             = Jack Daniel Distillery
| nrhp_type        =
| image            = Jack Daniel Distillery Lynchburg TN 001.JPG
| caption          =
| location         = TN 55<br />Lynchburg, Tennessee
| nearest_city     =
| area             =
| built            =
| architect        =
| architecture     =
| added            = September 14, 1972
| visitation_num   =
| visitation_year  =
| refnum           = 72001248
| mpsub            =
| governing_body   =
}}
}}

'''Jack Daniel's''' is a brand of [[Tennessee whiskey]] produced at Jack Daniel Distillery in [[Lynchburg, Tennessee]], which has been owned by the [[Brown–Forman Corporation]] since 1956.

Packaged in square bottles, Jack Daniel's "Black Label" Tennessee whiskey sold 12.9 million nine-liter cases in 2017. Other brand variations, such as Tennessee Honey, Tennessee Apple, Gentleman Jack, Tennessee Fire, and [[ready to drink]] (RTD) products brought the total to more than 16.1 million equivalent adjusted cases for the entire Jack Daniel's family of brands.

== Early life of Jasper Daniel ==
The Jack Daniel's brand's official website suggests that its founder, [[Jack Daniel|Jasper Newton "Jack" Daniel]], was born in 1850 (his tombstone bears that date<ref name=TennLibrary />), but says his exact birth date is unknown.<ref name=People /> The company website says it is customary to celebrate his birthday in September.<ref name=People>[http://www.jackdaniels.com/ "People" section of Jack Daniel's website]. Retrieved: March 20, 2014.</ref> According to the Tennessee state library website in 2013, records list his birth date as September 5, 1846. It maintains that the 1850 birth date would be impossible given his mother's death was in 1847.<ref name=TennLibrary>{{cite web|url=http://www.tennessee.gov/tsla/exhibits/myth/mythcellaneous.htm |title=Tennessee Myths and Legends |publisher=Tennessee State Library and Archives |access-date=July 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20131224174012/http://www.tennessee.gov/tsla/exhibits/myth/mythcellaneous.htm |archive-date=December 24, 2013 }}</ref> However, in the 2004 biography ''Blood & Whiskey: The Life and Times of Jack Daniel'', author Peter Krass said his investigation showed that Daniel was born in January 1849, based on Jack's sister's diary, census records, and the date of death of Jack's mother, which was apparently, according to Krass's sources, not in 1847.<ref name=cspan>{{cite video|url=http://www.c-span.org/video/?182362-1/book-discussion-blood-whiskey-jack-daniel |title=Book Discussion: ''Blood & Whiskey: The Life and Times of Jack Daniel'' |website=[[C-SPAN]]}}</ref>

Jack was the youngest of 10 children born to his mother, Lucinda (Cook) Daniel, and father Calaway Daniel. After Lucinda's death, his father remarried and had three more children.<ref name=cspan /> Calaway Daniel's father, Joseph "Job" Daniel, had emigrated from [[Wales]] to the [[United States]] with his [[Scottish people|Scottish]] wife, the former Elizabeth Calaway.<ref name=ridgway>Jeanne Ridgway Bigger, "Jack Daniel's Distillery and Lynchburg: A Visit to Moore County, Tennessee", ''Tennessee Historical Quarterly'', Vol. 31, No. 1 (Spring 1972), pp. 3-21.</ref> Jack Daniel's ancestry included [[English people|English]], and [[Ulster Scots people|Scots-Irish]] as well.<ref>[https://docs.google.com/viewer?a=v&q=cache:xc_Y0nHIGuwJ:media.wiley.com/product_data/excerpt/29/04712739/0471273929.pdf+jack+daniel+emigrant+anceotro+joseph&hl=en&gl=uk&pid=bl&srcid=ADGEESiCmPyo2WgcYxL_Viv3PWmp8P40WSUMuTAzsuDW6JDHwDaYNiCP8DtHqtBydc4IozaANnOo-0uGYQeixcZ90TOIvciiR_Y4BW-UmjyYMcZu2BxK-MweZi2Bpm523yrNgmXIEOk0&sig=AHIEtbQ_2UkgbTlWxHBCuGDqpH5jJawStA Jasper "Jack" Newton Daniel]. {{Webarchive|url=https://web.archive.org/web/20160407075539/http://docs.google.com/viewer?a=v&q=cache%3Axc_Y0nHIGuwJ%3Amedia.wiley.com%2Fproduct_data%2Fexcerpt%2F29%2F04712739%2F0471273929.pdf+jack+daniel+emigrant+anceotro+joseph&hl=en&gl=uk&pid=bl&srcid=ADGEESiCmPyo2WgcYxL_Viv3PWmp8P40WSUMuTAzsuDW6JDHwDaYNiCP8DtHqtBydc4IozaANnOo-0uGYQeixcZ90TOIvciiR_Y4BW-UmjyYMcZu2BxK-MweZi2Bpm523yrNgmXIEOk0&sig=AHIEtbQ_2UkgbTlWxHBCuGDqpH5jJawStA |date=April 7, 2016 }}</ref>{{better source needed|date=January 2019}}

Jack did not get along with his stepmother. After Daniel's father died in the [[American Civil War|Civil War]], the boy was legally adopted by a family friend named Felix Waggoner, but was soon taken in by another local farmer named Dan Call.<ref name=KrassBlood /><ref name=cspan />

== Career of Jasper Daniel ==
{{stack|[[File:Jack Daniel (brewer).jpg|thumb|upright|[[Jack Daniel]], founder (ca 1890s; ca age 50)]]}}
As a teenager, Daniel was taken in by Dan Call, a local lay preacher and [[moonshine]] distiller. He began learning the distilling trade from Call and his Master Distiller, [[Nathan "Nearest" Green]], an enslaved African-American man. Green was known to specialize in the [[Lincoln County Process]], a distilling process that filters the whiskey through sugar maple charcoal.<ref name=":0">{{Cite web |last=Floyd |first=Tiffany |title=Nathan "Nearest" Green |url=https://www.whiskeyuniv.com/g-nathan-nearest-green |access-date=2023-11-02 |website=Whiskey University |language=en-US}}</ref> This process created the distinction between [[Bourbon whiskey|bourbon]] and the Tennessee whiskey known today. While under Green as an apprentice, Daniel was taught the Lincoln County Process.<ref name=":0" /> Green continued to work with Call after [[Emancipation Proclamation|emancipation]].<ref name=KrassBlood />

In 1875, on receiving an inheritance from his father's estate (following a long dispute with his siblings), Daniel founded a legally registered distilling business with Call. He took over the distillery shortly afterward when Call quit for religious reasons.<ref name=KrassBlood /><ref name=cspan /> The brand label on the product says "Est. & Reg. in 1866", but his biographer has cited official registration documents, asserting that the business was not established until 1875.<ref name=TennLibrary /><ref name=KrassBlood>{{cite book |last1=Krass |first1=Peter |year=2004 |title=Blood and whiskey: the life and times of Jack Daniel |location=[[Hoboken, New Jersey|Hoboken]], New Jersey |publisher=[[John Wiley & Sons|Wiley]] |isbn=0-471-27392-9}} (page 7 saying "after he was born in 1849", and page 19 saying "By the time Jack was born in January 1849, ...")</ref>

After taking over the distillery in 1884, Daniel purchased the hollow and land where the distillery is now located.<ref name=KrassBlood /><ref name=ridgway /> By the 1880s, Jack Daniel's was one of 15 distilleries operating in Moore County, and the second-most productive behind Tom Eaton's Distillery.<ref name=nrhp>Carroll Van West, Megan Dobbs, and Brian Eades, [http://digital.mtsu.edu/cdm/compoundobject/collection/p15838coll4/id/2273/rec/94 National Register of Historic Places Nomination Form for Lynchburg Historic District], Southern Places Database (MTSU Center for Historic Preservation), 1995.</ref> He began using square-shaped bottles, intended to convey a sense of fairness and integrity, in 1897.<ref name=KrassBlood /><ref name=cspan />

According to Daniel's biographer, the origin of the "Old No. 7" brand name was the number assigned to Daniel's distillery for government registration.<ref name=KrassBlood /><ref name=cspan /> He was forced to change the registration number when the federal government redrew the district, and he became Number 16 in district 5 instead of No. 7 in district 4. However, he continued to use his original number as a brand name, since the brand reputation had already been established.<ref name=KrassBlood /><ref name=cspan /> An entirely different explanation is given in the 1967 book ''Jack Daniel's Legacy'' which states that the name was chosen in 1887 after a visit to a merchant friend in Tullahoma, who had built a chain of seven stores.<ref>{{cite book |title=Jack Daniel's Legacy |first=Ben A. |last=Green |location=Shelbyville, Tennessee |date=1967 }}</ref>

Jack Daniel's had a surge in popularity after the whiskey received the gold medal for the finest whiskey at the [[Louisiana Purchase Exposition|1904 St. Louis World's Fair]]. However, its local reputation began to suffer as the [[Temperance movement in the United States|temperance movement]] began gaining strength in Tennessee.<ref name=KrassBlood /><ref name=cspan /><ref name=ridgway />

{{stack|[[File:Lem-Motlow-house-tn1.jpg|thumb|The replica home of Lem Motlow, proprietor from 1911 to 1947; the original home was demolished in 2005 and rebuilt at the distillery in Lynchburg.<ref name=OldHome>{{cite web |first=Robert |last=Holman |url=http://www.tullahomanews.com/old-motlow-home-getting-more-than-a-facelift/ |title=Old Motlow home getting more than a facelift |newspaper=The Tullahoma News |date=2015-09-03 |access-date=2016-09-19 }}</ref>]]}}
Jack Daniel never married and did not have any known children. He took his nephews under his wing – one of whom was [[Lem Motlow|Lemuel "Lem" Motlow]] (1869–1947).<ref name=KrassBlood /><ref name=cspan />

In failing health, Jack Daniel gave the distillery to Lem Motlow and another nephew in 1907.<ref name=KrassBlood /><ref name=cspan />

Tennessee passed a statewide [[prohibition]] law in 1910, effectively barring the legal distillation of Jack Daniel's within the state.  Motlow challenged the law in a test case that eventually worked its way to the [[Tennessee Supreme Court]]. The court upheld the law as constitutional.<ref>{{cite journal |url=https://books.google.com/books?id=TIcEAAAAYAAJ&dq=%22Motlow+v.+State%22+%22from+moore%22&pg=PA557 |title=Motlow v. State |journal=Reports of Cases Argued and Determined in the Supreme Court of Tennessee |volume=125 |date=1912 |pages=557–594 }}</ref><ref>{{cite web |url=http://chroniclingamerica.loc.gov/lccn/sn83030272/1912-03-17/ed-1/seq-1/#date1=1910&sort=relevance&date2=1912&searchType=advanced&language=&sequence=0&index=7&words=Daniel+Jack&proxdistance=5&state=&rows=20&ortext=&proxtext=&phrasetext=jack+daniel&andtext=&dateFilterType=yearRange&page=6 |title=Can't Make Whiskey There |work=The New York Sun |date=1912-03-17 |page=1 }}</ref>

In 1911, Daniel died from [[blood poisoning]]. An oft-told tale is that the infection began in one of his toes, which Daniel injured one early morning at work by kicking his safe in anger when he could not get it open (he was said to always have had trouble remembering the combination).<ref>{{cite book |last=Freeth |first=N. |date=2005 |title=Made in America: from Levis to Barbie to Google |location=[[St. Paul, MN]] |publisher=MBI }}</ref> Daniel's modern biographer has asserted, however, that this account is not true.<ref name=KrassBlood /><ref name=cspan />

Because of prohibition in Tennessee, the company shifted its distilling operations to [[St Louis, Missouri|St Louis]], Missouri, and [[Birmingham, Alabama|Birmingham]], Alabama. None of the production from these locations was ever sold due to quality problems.<ref name="thewhiskyguide.com">{{cite web |url=http://www.thewhiskyguide.com/America/Jack_Daniel_Distillery.html |title=Jack Daniel Distillery |work=The Whisky Guide |access-date=2009-10-08 |url-status=dead |archive-url=https://web.archive.org/web/20100109133641/http://www.thewhiskyguide.com/America/Jack_Daniel_Distillery.html |archive-date=2010-01-09  }}</ref>

While the passage of the [[Twenty-first Amendment to the United States Constitution|Twenty-first Amendment]] in 1933 repealed prohibition at the federal level, state prohibition laws (including Tennessee's) remained in effect, thus preventing the Lynchburg distillery from reopening. Motlow, who had become a [[Tennessee Senate|Tennessee state senator]], led efforts to repeal these laws, which allowed production to restart in 1938. The five-year gap between national repeal and Tennessee repeal was commemorated in 2008 with a gift pack of two bottles, one for the 75th anniversary of the end of prohibition and a second commemorating the 70th anniversary of the reopening of the distillery.<ref>{{cite web |url=http://www.redorbit.com/news/business/1435109/brownforman_unveils_plans_to_celebrate_75th_anniversary_of_end_of/index.html |archive-url=https://archive.today/20120910120128/http://www.redorbit.com/news/business/1435109/brownforman_unveils_plans_to_celebrate_75th_anniversary_of_end_of/index.html |url-status=dead |archive-date=2012-09-10 |title=Brown-Forman Unveils Plans to Celebrate 75th Anniversary of End of Prohibition |date=2008-06-16 |access-date=2009-10-08 |work=RedOrbit}}</ref>

From 1942 to 1946, the Jack Daniel's distillery ceased operations when the U.S. government banned the manufacture of whiskey due to [[World War II]]. Motlow resumed production of Jack Daniel's in 1947 after good-quality corn was again available.<ref name="thewhiskyguide.com" /> Motlow died the same year, bequeathing the distillery to his children, Robert, Reagor, Dan, Conner, and Mary, upon his death.<ref>{{cite web |url=http://www.jackdaniels.com/history/lem-motlow |title=Lem Motlow |archiveurl=https://web.archive.org/web/20130604064918/http://www.jackdaniels.com/history/lem-motlow |archivedate=2013-06-04 |work=Jack Daniel's website |accessdate=2024-03-20 }}</ref>

{{stack|[[File:Officesign.JPG|thumb|A plaque on Jack Daniel's office recognizing the distillery's status in the [[National Register of Historic Places]]]]}}
The company was later incorporated as "Jack Daniel Distillery, Lem Motlow, Prop., Inc.", allowing the company to continue to include Motlow in its tradition-oriented marketing. Likewise, company advertisements continue to use Lynchburg's 1960s-era population figure of 361, though the city has since formed a [[consolidated city-county]] government with [[Moore County, Tennessee|Moore County]]. Its official population is more than 6,000, according to the [[2010 United States Census|2010 census]].{{fact|date=May 2025}}

In 1956, the company was sold to the [[Brown–Forman]] Corporation.<ref name=time>{{cite magazine|url= http://www.time.com/time/magazine/article/0,9171,836197,00.html|archive-url= https://web.archive.org/web/20080222003202/http://www.time.com/time/magazine/article/0,9171,836197,00.html|url-status= dead|archive-date=2008-02-22| title=Slight Change of Recipe|access-date=2008-07-25 | date=1966-08-05 |magazine=[[Time (magazine)|Time]] }}</ref>

In 1972, the Jack Daniel's Distillery was listed on the [[National Register of Historic Places]].<ref>{{cite web |title=Jack Daniel Distillery |url={{NRHP url|id=72001248}} |publisher=[[National Park Service]]}}</ref>

In 2012, a Welshman, Mark Evans, claimed to have discovered the original recipe for Daniel's whiskey in a book written in 1853 by his great-great-grandmother. Evans said that his great-great-grandmother's brother-in-law, John "Jack the lad" Daniels, had taken the recipe to Tennessee.<ref>{{cite news |url=https://www.theguardian.com/world/2012/jun/16/welsh-man-recipe-jack-daniels |title=Welshman claims to have found original Jack Daniel's whiskey recipe |first=Jo |last=Adetunji |newspaper=[[The Guardian]] |date=2012-06-16 |access-date=2016-09-19}}</ref>

== Recent history ==
=== Lowering to 80 proof ===
[[File:Jack-Daniels-1908-ad.jpg|right|upright|thumb|An ad for Old No. 7 from a 1908 edition of ''The Nashville Globe'']]

Until 1987, Jack Daniel's black label was historically produced at 90 U.S. [[Alcohol proof|proof]] (45% [[alcohol by volume]]).<ref>{{cite news|url=https://www.usatoday.com/money/industries/food/2004-09-29-jack-daniels_x.htm|title=Drinkers object to Jack Daniel's watering whiskey down|work=USA Today|date=September 29, 2004|access-date=March 9, 2012}}</ref> The lower-end green label product was 80 proof. However, starting in 1987, the other label variations also were reduced in proof. This began with black label being initially reduced to 86 proof. Both the black and green label expressions are made from the same ingredients; the difference is determined by professional tasters, who decide which of the batches would be sold under the "premium" black label, with the rest being sold as "standard" green label.

A further dilution began in 2002 when all generally available Jack Daniel's products were reduced to 80 proof, thus further lowering [[production cost]]s and [[excise tax]]es.<ref name=Drunkard /><ref name=AdAge>[http://adage.com/article/news/weaker-jack-daniel-s-spirits-strongman/103213/ "Weaker Jack Daniel's Becomes Spirits Strongman"], ''[[Advertising Age]]'', May 16, 2005.</ref> This reduction in alcohol content, which was done without any announcement, publicity or change of logo or packaging,<ref name=AdAge /> was noticed and condemned by ''[[Modern Drunkard Magazine]]'', and the magazine formed a [[petition]] drive for drinkers who disagreed with the change.<ref name=Drunkard /> The company countered that it believed consumers preferred lower-proof products, and said that the change had not hurt the sales of the brand.<ref name=Drunkard /><ref name=AdAge /> The petition effort garnered some publicity and collected more than 13,000 signatures, but the company held firm with its decision.<ref name=Drunkard>[http://drunkard.com/archive/editors_archive/jack_news_front.html "A Legacy Betrayed"] {{webarchive|url=https://web.archive.org/web/20160120171845/http://drunkard.com/archive/editors_archive/jack_news_front.html |date=January 20, 2016 }}, Modern Drunkard Magazine, 2002.</ref> A few years later, ''[[Advertising Age]]'' said in 2005 that "virtually no one noticed" the change, and confirmed that sales of the brand had actually increased since the dilution began.<ref name=AdAge />

Jack Daniel's has also produced higher-proof special releases and premium-brand expressions at times. A one-time limited run of 96 proof, the highest proof Jack Daniel's had ever bottled at that time, was bottled for the 1996 Tennessee Bicentennial in a decorative bicentennial bottle. The distillery debuted its 94 proof "Jack Daniel's Single Barrel" in February 1997. The Silver Select Single Barrel was formerly the company's highest proof at 100, but is available only in [[duty-free shops]]. Now, there are '[[Single barrel whiskey|single barrel]] barrel proof' editions, ranging from 125 to 140 proof.

=== Sales and brand value status ===
Jack Daniel's Black Label Tennessee Whiskey is the best-selling whiskey in the world<ref>{{cite magazine|url=https://www.theatlantic.com/business/archive/2012/01/jack-daniels-secret-the-history-of-the-worlds-most-famous-whiskey/250966/|title=Jack Daniel's Secret: The History of the World's Most Famous Whiskey|magazine=[[The Atlantic]]|author=Stengel, Jim|access-date=March 26, 2012}}</ref> and remains the flagship product of Brown–Forman Corporation. In 2017 the product had sales of 12.9 million cases.<ref>{{cite web|url=https://www.thespiritsbusiness.com/2018/06/top-10-best-selling-world-whiskey-brands/11/|title=Top 10 best-selling world whisk(e)y brands|author=Owen Bellwood|date=June 26, 2018 |publisher=thespiritbusiness.com|access-date=April 23, 2023}}</ref> Underlying net sales for the Jack Daniel's brand grew by 3% (−1% on a reported basis).{{clarify|date=June 2018}} Other brand variations, such as Tennessee Honey, Gentleman Jack, and Tennessee Fire, added another 2.9 million cases to sales. Sales of an additional 800,000 equivalent cases in [[ready to drink]] (RTD) products brought the fiscal year total to more than 16.1 million equivalent adjusted cases for the entire Jack Daniel's family of brands.<ref name="Stronger">{{Cite web|url=https://www.businesswire.com/news/home/20170607005668/en/Brown-Forman-Reports-Fiscal-2017-Results-Expects-Stronger|title=Brown-Forman Reports Fiscal 2017 Results; Expects Stronger Trends to Continue in Fiscal 2018|date=June 7, 2017|website=Brown–Forman Corporation (official website) |access-date=May 17, 2018}}</ref>

Tennessee Honey and Tennessee Fire were also solid contributors to the total underlying net sales growth of 3% (flat on a reported basis) for the Jack Daniel's family of brands. They grew underlying net sales by 4% and 14% (3% and 18% on a reported basis), respectively. Premium brand Gentleman Jack grew underlying net sales mid-single digits, while the RTD/RTP segment increased underlying net sales by 6% (3% on a reported basis).<ref name="Stronger"/>

In the IWSR 2013 World Class Brands rankings of wine and spirits brands, Jack Daniel's was ranked third on the global level.<ref>{{cite news|url=http://www.business-standard.com/article/companies/diageo-tops-iwsr-s-brand-rankings-113090300683_1.html|title=Diageo tops IWSR's brand rankings|date=September 5, 2013|access-date=May 7, 2015|newspaper=Business Standard}}</ref> More recently, in 2017, it ranked at number 16 on the IWSR's Real 100 Spirits Brands Worldwide list.<ref>{{Cite web|url=https://www.just-drinks.com/analysis/the-iwsr-real-100-spirits-brands-worldwide-the-facts_id123433.aspx|title=The IWSR Real 100 Spirits Brands Worldwide – The Facts|date=June 27, 2017|website=just-drinks.com|access-date=May 17, 2018|archive-date=May 17, 2018|archive-url=https://web.archive.org/web/20180517223903/https://www.just-drinks.com/analysis/the-iwsr-real-100-spirits-brands-worldwide-the-facts_id123433.aspx|url-status=dead}}</ref> Additionally, the brand evaluation consultancy ''Intangible Business'' ranked Jack Daniel's fourth on its Power 100 Spirits and Wine list in both 2014 and 2015.<ref>{{cite web|url=http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&year=805|title=The Power 100 Spirits & Wine|date=2014|website=RankingTheBrands|publisher=Intangible Business|access-date=May 7, 2015}}</ref><ref>{{Cite web|url=https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&year=949|title=The Power 100 Spirits & Wine {{!}} 2015|website=rankingthebrands.com|access-date=May 17, 2018}}</ref>

=== Sponsorships ===
[[File:Holden VE Commodore of Todd Kelly.jpg|thumb|[[Kelly Racing]] [[Holden Commodore VE]] of [[Todd Kelly]] at the [[2010 Clipsal 500 Adelaide]]]]
From 2006 until 2015, Jack Daniel's sponsored [[V8 Supercar]] teams [[Perkins Engineering]] and [[Kelly Racing]].<ref>[http://www.speedcafe.com/2015/11/25/jack-daniels-set-to-exit-v8-supercars/ Jack Daniel's set to exit V8 Supercars] {{Webarchive|url=https://web.archive.org/web/20230408151725/https://www.speedcafe.com/2015/11/25/jack-daniels-set-to-exit-v8-supercars/ |date=April 8, 2023 }} Speedcafe November 25, 2015</ref> Jack Daniel's also sponsored the [[Richard Childress Racing]] 07 car (numbered after the "Old No. 7") in the [[NASCAR]] [[Sprint Cup Series]] from 2005 to 2009, beginning with driver [[Dave Blaney]] and soon moving to [[Clint Bowyer]].<ref>"Jack Daniel's will end NASCAR sponsorship; Company backed a team for 5 years". The Tennessean, September 22, 2009.</ref> Jack Daniel's also sponsors [[Zac Brown Band]]'s tours.

In September 2022, Jack Daniel's signed a multi-year partnership deal with [[McLaren]] starting from the 2023 season onwards.<ref>{{Cite web |last=Flicker |first=Jonah |date=2022-09-14 |title=Jack Daniel's Will Sponsor McLaren's Formula 1 Team Next Year |url=https://robbreport.com/food-drink/spirits/jack-daniels-partners-mclaren-formula-1234748116/ |access-date= |website=Robb Report |language=en-US}}</ref> As part of the partnership, Jack Daniel's released a McLaren Racing limited edition of the Old No. 7 which paid tribute to the founders of both companies – Jack Daniel and [[Bruce McLaren]].<ref>{{Cite web |last=Flicker |first=Jonah |date=2023-04-27 |title=Jack Daniel's and McLaren's F1 Team Tease Their First Limited Edition Whiskey Collab |url=https://robbreport.com/food-drink/spirits/jack-daniels-mclaren-racing-tennessee-whiskey-limited-edition-bottle-1234836324/ |access-date=2023-05-05 |website=Robb Report |language=en-US}}</ref> For the [[2023 Las Vegas Grand Prix]], McLaren raced a special Jack Daniel's branded livery with a Jack Daniel's collage highlighted across both cars' rear sidepod and engine cover.<ref>{{Cite magazine |last=Jogia |first=Saajan |date=2023-11-16 |title=F1 News: McLaren Adds The Jack Daniel's Touch On Its Cars For The Las Vegas GP |url=https://www.si.com/fannation/racing/f1briefings/news/f1-news-mclaren-adds-the-jack-daniels-touch-on-its-cars-for-the-las-vegas-gp-sj4 |access-date=2023-11-20 |magazine=[[Sports Illustrated]] |language=en}}</ref>

=== Master distillers ===
Former Master Distillers include [[Nathan "Nearest" Green]] (1875–81),<ref>{{cite web|url=https://www.jackdaniels.com/vault/how-jack-daniel-came-make-whiskey| title=Nearest Green: Jack Daniel's First Master Distiller | date=May 25, 2017 }}</ref> Jess Motlow (1911–41), Lem Tolley (1941–64), Jess Gamble (1964–66), and Frank Bobo (1966–92).<ref>{{cite web|url=https://www.jackdaniels.com/our-story|title=The story of Jack Daniel's|date=May 25, 2017}}</ref>

[[Jimmy Bedford]] held the position for 20 years.<ref name="NYTObit">{{cite news|last=Hevesi|first=Dennis|url=https://www.nytimes.com/2009/08/11/business/11bedford.html|title=Jimmy Bedford, Guardian of Jack Daniel's, Dies at 69|work=The New York Times|date=August 10, 2009|access-date=August 11, 2009}}</ref> Bedford retired in mid-2008 after being the subject of a $3.5 million sexual harassment lawsuit against the company that ended in an out-of-court settlement, and he died on August 7, 2009, after suffering a heart attack at his home in Lynchburg.<ref name="NYTObit"/><ref>{{cite web|url=http://www.wrcbtv.com/Global/story.asp?S=10869064 |title=Former Jack Daniel's master distiller dies at 69 |publisher=[[WRCB]] |date=August 7, 2009 |access-date=August 11, 2009 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>

[[Jeff Arnett]], a company employee since 2001, became Master Distiller in 2008. On September 3, 2020, Arnett announced that he was stepping down from the company.<ref>{{Cite web|date=September 3, 2020|title=Jack Daniel's master distiller stepping down after 12 years|url=https://apnews.com/article/48243bbc19c22a241d345ff4750cefa4|access-date=April 21, 2021|website=AP NEWS}}</ref> On April 20, 2021, he announced that he and partners were opening Company Distilling, a new whiskey distillery, near the Great Smoky Mountains.<ref>{{Cite web|title=Ex-Jack Daniel's distiller to make new whiskey in Tennessee|url=https://apnews.com/article/travel-lifestyle-business-tennessee-a5b101b706d11136a69e14f4dd1386ab|access-date=April 21, 2021|website=AP NEWS|date=April 20, 2021}}</ref>

Chris Fletcher became the 8th Master Distiller in 2020 after serving as Assistant Master Distiller for six years prior. Fletcher is the grandson of former Master Distiller, Frank Bobo.<ref>{{cite press release|url=https://www.jackdaniels.com/en-us/vault/chris-fletcher-master-distiller-press-release/|title=Chris Fletcher: Jack Daniel's New Master Distiller|date=October 7, 2020|publisher=Jack Daniel's}}</ref>

=== Tennessee Squires ===
A Tennessee Squire is a member of the Tennessee Squire Association, which was formed in 1956 to honor special friends of the Jack Daniel's distillery.<ref>{{cite web|url=http://www.jdcollectorspage.com/TSAssociation.html|title=The Jack Daniel's Tennessee Squire Association|author=JeePee}}{{self-published inline|date=March 2022}}</ref> Many prominent business and entertainment professionals are included among the membership, which is obtained only through recommendation of a current member. Squires receive a wallet card and deed certificate proclaiming them as "owner" of an unrecorded plot of land at the distillery and an honorary citizen of [[Moore County, Tennessee|Moore County]], Tennessee.<ref>{{Cite web|url=https://www.tennesseesquires.com/login|title=Tennessee Squires Association}}</ref>{{primary source inline|date=March 2022}}

=== Trade war ===
During the trade war that was started by [[Donald Trump]] in 2025, sales of Jack Daniels whiskey went down.  Export to Canada was 62 % lower in Q2 2025 compared to the same period one year earlier.<ref>[https://www.cbc.ca/news/canada/nova-scotia/brown-forman-jack-daniels-quarterly-sales-american-alcohol-boycott-canada-1.7619950 "Company behind Jack Daniel's says boycott is 'significant' as sales to Canada fall 62%"] ''CBC'' (August 30, 2025)</ref>

== Production process ==

[[File:Making charcoal at Jack Daniels, Jack Daniel Distillery, Lynchburg (pop. 361), Tennessee.jpg|right|thumb|Making charcoal at the distillery, {{circa|1920|1935}}]]
[[File:Casks of Jack Daniel's Whiskey.jpg|alt=Casks of Jack Daniel's Whiskey|thumb|right|Barrels of whiskey aging in a barrelhouse]]

The [[mashing|mash]] for Jack Daniel's is composed of 80% corn, 12% rye, and 8% [[malted]] barley, and is distilled in copper stills.<ref name=Waymack>{{Cite book |last1=Waymack |first1=Mark H. |page=188 |title=The Book of Classic American Whiskeys |last2=Harris |first2=James |date=August 1995 |isbn=9780812693065|ol=784496M }}</ref> It is then filtered through {{convert|10|ft|m|0|adj=on}} stacks of [[Acer saccharum|sugar maple]] [[charcoal]].<ref name=haynes /> The company refers to this filtering step as "mellowing". This extra step, known as the [[Lincoln County Process]], removes impurities and the taste of corn.<ref name=ridgway /><ref>{{cite book |last1=Axelrod |first1=Alan |title=The complete idiot's guide to mixing drinks |publisher=[[Alpha Books]] |location=[[Indianapolis, IN]] |isbn=0-02-864468-9 |lccn=2002117443 |year=2003 }}</ref> The company argues this extra step makes the product different from bourbon. However, Tennessee whiskey is required to be "a straight Bourbon Whiskey" under terms of the [[North American Free Trade Agreement]]<ref>{{Cite web|url=http://www.sice.oas.org/trade/nafta/chap-034.asp|title=NAFTA - Chapter 3 - Annex 307.3 to Annex 315|website=www.sice.oas.org}}</ref> and Canadian law.<ref name=Canada>{{Cite web |url=http://laws.justice.gc.ca/eng/C.R.C.-C.870/page-1.html#anchorbo-ga:l_B-gb:l_2 |title=Canada Food and Drug regulations, C.R.C. C.870, provision B.02.022.1 |access-date=June 15, 2011 |archive-date=January 6, 2011 |archive-url=https://web.archive.org/web/20110106023525/http://laws.justice.gc.ca/eng/C.R.C.-c.870/page-1.html#anchorbo-ga:l_B-gb:l_2 |url-status=dead }}</ref> A distinctive aspect of the filtering process is that the Jack Daniel's brand grinds its charcoal before using it for filtering.<ref>[https://web.archive.org/web/20150606150632/http://www.whisky.com/whisky-database/distilleries/details/fdb/Distilleries/Details//jack-daniels.html Jack Daniel's] on Whisky.com</ref> After the filtering, the whiskey is stored in newly handcrafted [[Oak (wine)|oak barrels]], which give the whiskey its color and most of its flavor.<ref name=haynes />

The product label mentions that it is a "[[sour mash]]" whiskey, which means that when the mash is prepared, some of the wet solids from a previously used batch are mixed in to help make the fermentation process operate more consistently. This is common practice in American whiskey production. ({{As of|2005}}, all [[Straight whiskey|straight]] bourbon is produced using the sour mash process.<ref>{{cite web|url=http://www.straightbourbon.com/faq.html#11|title=The Straightbourbon FAQ|publisher=Straight Bourbon.com|access-date=April 19, 2012|archive-url=https://web.archive.org/web/20120417213621/http://www.straightbourbon.com/faq.html#11|archive-date=April 17, 2012|url-status=dead}}</ref>)

Prior to 2014, the company's barrels were produced by Brown-Forman in Louisville, Kentucky. That year, the company opened a new cooperage in [[Trinity, Alabama]].<ref>{{cite book |last1=McCarley |first1=Daniel J. |title=Jack Daniel's Bottle Collector's Guide - Volume 2 |date=2021 |isbn=978-0578898988 |pages=99–100|publisher=Daniel J McCarley }}</ref><ref>{{cite news |last1=Schelzig |first1=Erik |title=Jack Daniel's opens Alabama barrel making facility |url=https://www.montgomeryadvertiser.com/story/money/business/2014/07/07/jack-daniels-opens-alabama-barrel-making-facility/12326683/ |access-date=8 March 2022 |agency=Montgomery Advertiser |date=July 7, 2014}}</ref>

== Legal status ==
On a state level, Tennessee has imposed stringent requirements. To be labeled as [[Tennessee whiskey]], it is not enough under state law that the whiskey be produced in Tennessee; it must meet quality and production standards. These are the same standards used by Jack Daniel's Distillery, and some other distillers are displeased with the requirements being enshrined into law.<ref name="Esterl">{{cite news |url=https://finance.yahoo.com/news/jack-daniels-faces-whiskey-rebellion-233400546.html |first1=Mike |last1=Esterl |title=Jack Daniels Faces Whiskey Rebellion |newspaper=[[The Wall Street Journal]] |date=March 18, 2014 |access-date=March 18, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140319022345/http://finance.yahoo.com/news/jack-daniels-faces-whiskey-rebellion-233400546.html |archive-date=March 19, 2014  }}</ref><ref name=HB1084 />

On May 13, 2013, Tennessee Governor [[Bill Haslam]] signed House Bill 1084, requiring the Lincoln County process to be used for products produced in the state labeling themselves as "Tennessee Whiskey", with a particular exception tailored to exempt [[Benjamin Prichard's]], and including the existing requirements for bourbon.<ref name=HB1084>{{cite web|last=Zandona|first=Eric|title=Tennessee Whiskey Gets a Legal Definition|url=http://www.ezdrinking.com/ezdrinking/2013/9/14/tennessee-whiskey-gets-a-legal-definition|work=EZdrinking|access-date=January 11, 2014|archive-date=January 7, 2014|archive-url=https://web.archive.org/web/20140107200404/http://www.ezdrinking.com/ezdrinking/2013/9/14/tennessee-whiskey-gets-a-legal-definition|url-status=dead}}</ref><ref>{{cite web |url=http://static.squarespace.com/static/5101b837e4b0202016c6b5c9/t/52363a84e4b0855d9f5aca50/1379285636684/Tennesee%20Whiskey%20Law.pdf |title=Public Chapter No. 341 |publisher=State of Tennessee |access-date=March 19, 2014}}</ref> As federal law requires statements of origin on labels to be accurate, the Tennessee law effectively gives a firm definition to Tennessee whiskey, requiring Tennessee origin, maple charcoal filtering by the Lincoln County process prior to aging, and the basic requirements of [[Bourbon whiskey|bourbon]] (at least 51% corn, new oak barrels, charring of the barrels, and limits on [[alcohol by volume]] concentration for distillation, aging, and bottling).<ref name="HB1084"/>

In 2014 legislation was introduced in the Tennessee legislature that would modify the 2013 law to allow the reuse of oak barrels in the Tennessee whiskey aging process. Jack Daniel's Master Distiller Jeff Arnett vehemently opposed the legislation, arguing the reuse of barrels would require the use of artificial colorings and flavorings, and would render Tennessee whiskey an inferior product to Scotch and bourbon.<ref>Robert Holman, "[http://www.tullahomanews.com/?p=22689&wpmp_switcher=mobile Jack Daniel Denounces Barrel Legislation]", ''The Tullahoma News'', March 18, 2014.</ref>

The company was the subject of a proposal to locally [[surtax]] its product in 2011. It was claimed that the distillery, the main employer in a [[company town]], had capitalized on the bucolic image of [[Lynchburg, Tennessee|Lynchburg]], Tennessee, and it ought to pay a tax of $10 per barrel.  The company responded that such a tax is a confiscatory imposition penalizing it for the success of the enterprise.<ref>{{cite news |url=https://www.foxnews.com/politics/jack-daniels-faces-more-taxes-from-cash-strapped-hometown-in-tennessee/ |title=Jack Daniel's Faces More Taxes From Cash-Strapped Hometown in Tennessee |first1=John |last1=Roberts |date=October 21, 2011 |publisher=[[Fox News]] |access-date=March 24, 2014}}</ref>  The proposed tax faced a vote by the Metro Lynchburg-Moore County Council and was defeated 10–5.<ref>{{cite news|last1=Ghianni|first1=Tim|title=Jack Daniel's wins battle over whiskey barrel tax|url=https://www.reuters.com/article/us-tennessee-whiskey-idUSTRE7AL1OR20111122|access-date=September 7, 2014|work=Reuters|agency=Reuters|date=November 22, 2011}}</ref>

Moore County, where the Jack Daniel's distillery is located, is one of the state's many [[dry counties]]. While it is legal to distill the product within the county, it is illegal to purchase it there. However, a state law has provided one exception: a distillery may sell one commemorative product at a time, regardless of county statutes.<ref>{{cite news|url=http://www.themoorecountynews.com/entertainment/tourism/jack-daniel-distillery-2/|title=Jack Daniel Distillery|work=The Moore County News|date=April 25, 2016|access-date=July 17, 2025|archive-url=https://web.archive.org/web/20160425205107/http://www.themoorecountynews.com/entertainment/tourism/jack-daniel-distillery-2/|archive-date=April 25, 2016|df=mdy-all}}</ref>

== Labels ==
* Old No. 7, also known as "Black Label": this is the original Jack Daniel's label (80 proof/40% [[Alcohol by volume|ABV]]; previously 90 proof/45% ABV until 1987).
* Gentleman Jack: Charcoal filtered twice, compared to once with Old No. 7 (80 proof/40% ABV)
* Single Barrel: (94 proof/47% ABV)
* 1907: sold in the Australian market (74 proof/37% ABV)
* Añejo Tequila Barrel-Finished Tennessee Whiskey: limited edition 
* Bottled-In-Bond only on military bases (100 proof/50% ABV)
* Green Label: A lighter-bodied bottling of Old No. 7 (80 proof/40% ABV)
* No. 27 Gold: Limited release (80 proof/40% ABV)
* Silver Select: (100 proof/50% ABV).
* Sinatra Select: named for [[Frank Sinatra]] (90 proof / 45% ABV)
* Sinatra Century: limited edition released for Sinatra's 100th birthday (100 proof / 50% ABV)
* Single Barrel Barrel Proof (125–140 proof / 62.5–70% ABV)
* Single Barrel Rye: launched 2016 (94 proof/47% ABV)<ref>{{Cite web|url=http://cocktailenthusiast.com/jack-daniels-launches-single-barrel-rye|title=Jack Daniel's Launches Single Barrel Rye|website=Cocktail Enthusiast|language=en-US|access-date=March 11, 2016|date=February 10, 2016}}</ref>
* Single Barrel Select Eric Church Edition (94 proof/47% ABV)
* Tennessee Rye: (90 proof/45% ABV)

===Liqueur===
* Tennessee Blackberry: Blackberry liqueur blended with less than 20% whiskey (70 proof/35% ABV)
* Tennessee Honey: Honey liqueur blended with less than 20% whiskey (70 proof/35% ABV)
* Tennessee Fire: Cinnamon liqueur blended with less than 20% whiskey (70 proof/35% ABV)
* Tennessee Apple: Apple liqueur blended with less than 20% whiskey (70 proof/35% ABV)
* Winter Jack: Seasonal blend of apple cider liqueur and spices (30 proof/15% ABV)<ref>{{cite web|url=http://www.jackdaniels.com/whiskey/winter-jack|title=Verify Age &#124; Jack Daniel's Tennessee Whiskey|access-date=November 1, 2013|archive-date=September 20, 2013|archive-url=https://web.archive.org/web/20130920144139/http://www.jackdaniels.com/whiskey/winter-jack|url-status=dead}}<!-- url redirects to age verification; past that, 404 --></ref>{{secondary source needed|date=August 2023}}

== Distillery ==
[[File:Jack Daniel statue.JPG|thumb|right|Statue of Jack Daniel in front of the spring from which he drew the water for producing his whiskey. The current production uses water drawn from about {{convert|150|yards}} behind from the grotto.]]

The Jack Daniel Distillery in Lynchburg is situated in and around a hollow known as "Stillhouse Hollow" or "Jack Daniel's Hollow", where a spring flows from a cave at the base of a [[limestone]] cliff. The limestone removes iron from the water, making it ideal for distilling whiskey (water heavy in iron gives whiskey a bad taste).<ref name=ridgway /> The spring feeds into nearby East Fork Mulberry Creek, which is part of the [[Elk River (Tennessee)|Elk River]] watershed. Some 1.9 million barrels containing the aging whiskey are stored in several dozen barrelhouses, some of which adorn the adjacent hilltops and are visible throughout Lynchburg.<ref name=haynes />

The distillery is a major tourist attraction, drawing more than a quarter of a million visitors annually.<ref name=haynes>Beth Haynes, "[http://archive.wbir.com/news/article/219311/207/HomeGrown-Jack-Daniels-Distillery HomeGrown: Jack Daniel's Distillery] {{webarchive|url=https://archive.today/20140322023007/http://archive.wbir.com/news/article/219311/207/HomeGrown-Jack-Daniels-Distillery |date=March 22, 2014 }}", WBIR.com, December 4, 2012. Retrieved: March 21, 2014.</ref>  The visitor center, dedicated in June 2000, contains memorabilia related to the distillery and a gift shop. Paid tours of the distillery are conducted several times per day and a premium sampling tour is also offered.<ref>[https://www.jackdaniels.com/en-us/visit-us#tour Jack Daniel's Tours], Jack Daniel's official website. Retrieved: December 21, 2017.</ref>

In February 2016 a $140 million expansion was announced for the distillery, including a plan to expand the visitors center and add two more barrel houses.<ref>{{cite news|last1=Lind|first1=JR|title=Jack Daniel's announces $140M expansion|url=http://www.nashvillepost.com/business/retail/article/20489639/jack-daniels-announces-140m-expansion|access-date=March 10, 2016|agency=Nashville Post|date=February 10, 2016}}</ref>

== Mixed Drinks ==
* Jack Daniel's is the alcoholic component of "[[Jack and Coke]]", a common variant of a [[highball]] also known as Bourbon and Coke.<ref name="BeverageBusiness.com">Walker, Tracy. [http://www.beveragebusiness.com/bbcontent/art-arch/walker0903.html Walker] {{webarchive |url=https://web.archive.org/web/20060510161954/http://www.beveragebusiness.com/bbcontent/art-arch/walker0903.html |date=May 10, 2006 }}. "It's clear that brown spirits have gained momentum, particularly the Tennessee whiskey segment." Retrieved February 1, 2007.</ref> In January 2016'', Food and Beverage'' magazine dubbed the drink "The Lemmy" in honor of singer and bassist from the band [[Motörhead]], [[Lemmy Kilmister]], who died in December 2015, as it was his regular drink.<ref>{{cite web|title=The Lemmy|url=https://www.fb101.com/2016/01/the-lemmy/|website=Food & Beverage Magazine|access-date=December 17, 2016|date=January 12, 2016|archive-date=December 5, 2020|archive-url=https://web.archive.org/web/20201205114102/https://www.fb101.com/2016/01/the-lemmy/|url-status=dead}}</ref>
* Jack Daniel's is also the alcoholic component of "[[Lynchburg Lemonade]]".<ref>{{cite web|url=http://www.jackdaniels.com/Recipes/Cocktails.aspx|title=Jack Daniel Recipes|access-date=October 16, 2011|url-status=dead|archive-url=https://web.archive.org/web/20111019214230/http://www.jackdaniels.com/Recipes/Cocktails.aspx|archive-date=October 19, 2011}}</ref>
* Jack Daniel's is a common choice for the Tennessee Whiskey component of the "[[Three Wise Men (cocktail)|Three Wise Men]]".

== Gallery ==
<gallery mode="packed">
File:Grain mill at Jack Daniel's Distillery.jpg|Grain mill at Jack Daniel's Distillery
File:Whiskey barrels.jpg|Whiskey barrels in the distillery
File:Whiskeybarrels.JPG|Inside the barrels
File:Juicy sliced pork neck marinated in Jack Daniel’s sauce, served with roasted potatoes.jpg|Juicy sliced pork neck marinated in Jack Daniel’s sauce, served with roasted potatoes
</gallery>

== Cultural references ==
[[File:Dave Lewis - Panorama 1003B - Jack Daniel's Green2.jpg|thumb|upright=.9|[[Dave Lewis (American musician)|Dave Lewis]] – "Jack Daniel's Green"]]

=== Notable drinkers of Jack Daniel's ===
* [[Frank Sinatra]] was a Jack Daniel's drinker. He was buried with a bottle of Jack Daniel's in 1998.<ref>{{cite news|url=https://www.globenewswire.com/news-release/2020/10/09/2106413/0/en/How-Frank-Sinatra-Really-Met-Jack-Daniel-s.html|title=How Frank Sinatra Really Met Jack Daniel's|date=October 9, 2020|work=Globe Newswire}}</ref>
* [[Lemmy Kilmister]] of [[Motörhead]] cited Jack Daniel's as his drink of choice. Often in media appearances he would be seen drinking Jack Daniel's and [[Coca-Cola|Coke]], and he reportedly drank a whole bottle every day for 38 years.<ref>{{cite news |first = Graham |last=Hartmann |url=http://loudwire.com/motorhead-lemmy-kilmister-health-smoking-drinking-death/ |title=Motörhead's Lemmy Kilmister Talks Health, Smoking, Drinking and Death |magazine=[[Loudwire]] |date=October 15, 2013 |access-date=March 20, 2014}}</ref>
*[[Eric Church]], Country singer/songwriter, wrote a song called "Jack Daniels" on his Chief album. Later he partnered with Jack Daniels and created Eric Church Single Barrel Select.<ref>{{Cite web|url=https://www.jackdaniels.com/en-us/whiskey/limited/eric-church-single-barrel-select|title=Eric Church Single Barrel Select|date=July 10, 2020|website=Jack Daniel's}}</ref>
*[[K. Michelle]], who was the first black woman to ever partner with the brand, released a song titled "Jack Daniel's" in 2025.<ref>{{cite web|url=https://www.bbrmusicgroup.com/k-michelle-serves-absolutely-stunning-country-debut-jack-daniels/|title=K. Michelle Serves Up an Absolutely Stunning Country Debut, "Jack Daniel's"|date=August 29, 2025|website=BBR Music Group|access-date=September 14, 2025}}</ref>

=== Cover art ===
* The cover of [[Mel McDaniel]]’s 1980 album ''[[I'm Countryfied]]'' featured a design based on the label of Jack Daniel's whiskey.
* The cover of [[Patrick Wensink]]'s book ''Broken Piano for President'' featured a design based on the label of Jack Daniel's whiskey, which resulted in a [[cease-and-desist]] letter from the company.<ref>[http://www.huffingtonpost.com/2012/07/23/jack-daniels-book-cover_n_1696453.html Jack Daniel's Classy Book Cover Cease-And-Desist Letter For Patrick Wensink's 'Broken Piano For President'] [[Huffington Post]] July 23, 2012</ref> However, the whiskey company said it could be done upon the book's next reprinting and it would compensate the author if he chose to comply during the current run.<ref>{{cite news|last1=O'Reilly|first1=Terry|title=The Crazy World of Trademarks|url=http://www.cbc.ca/radio/undertheinfluence/the-crazy-world-of-trademarks-1.3918789|access-date=January 7, 2017|work=Under the Influence|agency=[[Canadian Broadcasting Corporation]]|date=January 5, 2017}}</ref>
* The cover of [[The Dirt|''The Dirt: Confessions of the World's Most Notorious Rock Band'']], an autobiography collectively written by the members of the rock band [[Mötley Crüe]], includes a bottle design based on that of Jack Daniel's whiskey.
* The [[Charlie Daniels Band]] album ''Way Down Yonder'' depicts bottles of Jack Daniel's on its cover art.

== See also ==
{{Portal|Liquor|Drink}}
* [[Outline of whisky]]
* [[List of historic whisky distilleries]]
* Major competitor brands
** [[George Dickel]], the other major brand of Tennessee whiskey, produced by [[Diageo PLC]] (introduced in 1964)
** [[Jim Beam]], the largest-selling Kentucky bourbon whiskey, produced by [[Suntory Global Spirits]] (introduced in 1933)
** [[Evan Williams (whiskey)|Evan Williams]], another high-selling brand of Kentucky bourbon whiskey, produced by [[Heaven Hill]] (introduced in 1957)
* Sister brands produced by Brown–Forman
** [[Old Forester]], a historically important brand of Kentucky bourbon whiskey (introduced in 1870)
** [[Woodford Reserve]], a newer premium brand of Kentucky bourbon whiskey (introduced in 1996)

== References ==
{{Reflist}}

== Further reading ==
* {{cite book |last1=McCarley |first1=Daniel J |year=2011 |title=Jack Daniel's: The Unofficial Bottle Collector's Guide - Volume 1 |url=https://jackdanielsbottles.com/ |isbn=978-0-578-09069-6}}

== External links ==
{{Commons category|Jack Daniel's whiskey}}
* {{Official website|www.jackdaniels.com}}

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{{Brown-Forman}}
{{Alcoholic drinks}}
{{Authority control}}

[[Category:Brown–Forman brands]]
[[Category:Tennessee whiskey]]
[[Category:Distilleries in Tennessee]]
[[Category:American brands]]
[[Category:Cuisine of Tennessee]]
[[Category:Tourist attractions in Tennessee]]
[[Category:Tourist attractions in Moore County, Tennessee]]
[[Category:National Register of Historic Places in Moore County, Tennessee]]
[[Category:1866 establishments in Tennessee]]
[[Category:Industrial buildings and structures on the National Register of Historic Places in Tennessee]]
[[Category:Moore County, Tennessee]]
[[Category:Lynchburg, Tennessee]]