Haider Rafique
 | The topic of this article may not meet Wikipedia's notability guideline for biographies. (November 2025) |
Haider Rafique | |
|---|---|
| Nationality | American |
| Alma mater | Northwestern University |
| Occupation | Business executive |
Haider Rafique is an American business executive. He currently serves as the chief marketing officer[1] and Global Managing Partner at OKX.[2]
Education and early career
[edit]Rafique attended school in Abu Dhabi.[3] He graduated from Northwestern University in 2006 with a Bachelor's degree in journalism and a minor in business. His career started with stunts at advertising firms including McCann and J. Walter Thompson.[4]
Career
[edit]From 2011 to 2014, he served as Head of Product Marketing at Microsoft, and later as a Director of Product Marketing at CA Technologies until 2018.[5]
Rafique later joined Blockchain.com as Head of Growth until 2020, where he led the rebranding of blockchain.info into Blockchain.com.[4] He joined the cryptocurrency exchange OKX as Group Chief Marketing Officer in 2022.
During his tenure at OKX, Rafique has been credited with leading the company's major rebranding initiative from OKEx to OKX.[6] His work included sponsorships with the McLaren Formula 1 team and Manchester City.[7][8] The role later expanded to include Global Managing Partner for Government and Investor Relations.[9]
Personal life
[edit]Rafique is based in California.[10]
References
[edit]- ^ Swant, Marty (2023-06-14). "Why crypto company OKX is sponsoring the Tribeca Film Festival". Digiday. Retrieved 2025-11-01.
- ^ Thomas, Aby Sam (November 2022). Going All In: Haider Rafique, Global Chief Marketing Officer, OKX (PDF). Entrepreneur.
- ^ Harper, Justin (May 16, 2025). "How Haider Rafique is putting crypto exchange OKX on the map". Khaleej Times. Retrieved 2025-11-01.
- ^ a b Healey, Tim (March 11, 2025). "OKX CMO Haider Rafique on challenging the image of crypto as the 'wild wild west'". The Drum. Retrieved 2025-11-01.
- ^ McMahon, Kari. "Crypto exchange OKX's new CMO wants to catapult the under-the-radar brand into the mainstream, spending big on ads and sports as part of a mission to become 'the ByteDance of crypto'". Business Insider. Retrieved 2025-11-01.
- ^ Corona, Luz (August 20, 2025). "Campaign Chemistry: OKX's Haider Rafique". Campaign. Retrieved 2025-11-01.
- ^ Birnbaum, Justin (June 30, 2023). "Defying Crypto Turmoil, Manchester City Signs Deal With Exchange OKX". Forbes. Retrieved 2025-11-01.
- ^ Bradley, Sam (2024-05-30). "Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix". Digiday. Retrieved 2025-11-01.
- ^ "Trump Media expands into financial services, including allocation to crypto: CNBC Crypto World". CNBC. 2025-01-29. Retrieved 2025-11-01.
- ^ Nelson, Rob (February 19, 2025). "OKX eyes US expansion: 'Vibrant market for crypto entrants,' says top exec". The Street. Retrieved October 31, 2025.