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Draft:Tripleseat

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Tripleseat is a U.S.-based developer of a sales and event management software platform designed for restaurants, hotels, and unique venues. It aims to streamline the booking and management of private events, group sales, and catering. It provides tools for lead generation and management, event booking, event management, customer relationship management, event payment processing, floor planning, and event reporting.

== History == Tripleseat was founded in 2008 by Jonathan Morse and Kevin Zink.[1] Morse, who had previously worked in sales for Starwood Hotels and as a VP for a hospitality-focused business intelligence company, was inspired to create the platform after a personal experience with a booking error at a hotel that was still using paper-based systems.[2] Morse, with a background in hotel sales, identified the market need, while Zink led the platform's technical development.

The company was founded to provide a web-based, software-as-a-service (SaaS) solution to replace the pen-and-paper or spreadsheet-based methods commonly used by restaurants and smaller venues to manage private events. The name Tripleseat was reportedly inspired by the restaurant term “triplesat,” which refers to a server being assigned three new tables in their section at once — a sign of bustling, profitable business.

In December 2010, Tripleseat raised an initial $500K from Dundee Venture Capital.[3] In June 2017, they secured $7 million in a Series A round led by Level Equity.[4] In December 2018, another Series A round brought in $2 million.[5]

In February 2020, Tripleseat was acquired by Vista Equity Partners and merged with Gather, which was already owned by Vista Equity Partners, forming a combined company that operates under the Tripleseat brand.[6] This move was supported by Vista's Endeavor Fund and Enlightened Hospitality Investments (EHI), the growth equity fund affiliated with Danny Meyer's Union Square Hospitality Group. Level Equity remained a significant shareholder in the combined business.[7]

In April 2023, Tripleseat received a growth investment from General Atlantic, a global growth equity firm. Existing shareholders Vista Equity Partners, Level Equity, and Enlightened Hospitality Investments remained as minority investors.[8][9][10] In August 2023, Tripleseat acquired Attendease, a company specializing in meeting and event software for enterprise and corporate event planners. This acquisition allowed Tripleseat to expand its offerings to support more complex and large-scale events with advanced registration and automation tools.[11] In June 2024, Tripleseat acquired Merri (also known as BeMerri), an event floor plan and 3D event design platform. This acquisition added integrated tools for creating and visualizing event layouts.[12]

Jonathan Morse served as the company's CEO from its founding until 2024, when Michelle Fischer was appointed as the new CEO.[13] Kevin Zink remains as the Principal Engineer as of October 2025.[14]

== Software and Services == The Tripleseat platform is a cloud-native SaaS application. Its core features include customizable lead forms, document generation for proposals and Banquet Event Orders (BEOs), and a guest-facing portal for electronic signatures and payments. The platform integrates with third-party systems, including payment gateways, point-of-sale (POS) systems, property management systems (PMS), and email marketing platforms.

Tripleseat: Core platform launched in 2008 for managing private dining, events, and catering for restaurants and other unique event spaces.

Tripleseat for Hotels: Tailored solutions for hotel group sales, catering, and event operations, including managing guest room blocks and banquet spaces. This product evolved from Tripleseat’s core offering and was marked by the introduction of its enhanced room block feature in 2021.

TripleseatDirect: A self-booking tool that allows clients to directly book private events, catering orders, or large party reservations online, based on the venue's set availability. Launched in 2020 to facilitate contactless event planning, particularly in response to the changing needs during the COVID-19 pandemic.[15] The tool is designed to manage online bookings for large groups and catering.

Floorplans by Tripleseat: A solution for 2D event diagramming and 3D event walkthroughs, enabling venues to visualize and customize event layouts. Rolled out in 2024 as part of the BeMerri acquisition.

PartyPay: An online payment solution integrated with the Tripleseat platform for accepting event payments. Launched in 2017, the service was updated to include an in-house payment processing option in 2024.

Tripleseat Insights: A reporting and analytics tool providing data on sales performance, event pace, and customer trends.

Tripleseat Tickets: A solution for creating and managing ticketed events, such as wine tastings or cooking classes. Part of the Attendease acquisition, Tripleseat launched Tickets in 2023.

EventUp: A marketing platform that connects venues with event planners for social, corporate, and wedding events.

Integrations & Partnerships: The company partners with various technology providers across categories like business intelligence, credit card processing, customer engagement, delivery, lead generation, marketing, and more.

Training and Support: The company provides online training courses for its customers, known as Tripleseat University (TSU) as well as networking events.

Corporate Information

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Headquarters: Concord, Massachusetts, United States

Founded: 2008

CEO: Michelle Fischer

Revenue: Estimated between $50M - $100M[16]

Funding: Approximately $9.5M raised (as of June 2025)[17]

== Awards and Reception == Tripleseat has received various industry recognitions, including:

Market Leader in Event Management Software (EIN News in 2025)

Best Event Management Software and Best Group Sales Software (Hotel Tech Report, 2025)[18]

"Best Of" Awards for Value and Customer Support from Gartner Digital Market brands (Capterra, Software Advice in 2025)

APPEALIE SaaS Award for Customer Success (2025)[19]

Best Place to Work (Boston Business Journal, 2019)[20]

Best Workplaces (Inc. Magazine, 2019)[21]

=== Tech industry reviews === Software review aggregators G2 and Capterra, based on user-submitted reviews, have categorized Tripleseat as a 'Leader' in its Event Planning grid.[22][23]

== Conferences == Tripleseat hosts an annual event management conference for Tripleseat users, partners, and event and hospitality professionals called "EventCamp". It was described as "the first of its kind" by Tripleseat, aiming to bring together professionals at the intersection of technology and personalized service in the events industry. In 2025, Tripleseat hosted its largest conference in the event's history, with a record of over 400 attendees.[24] The first EventCamp conference took place in 2017. Since then, speakers such as Joi Alexander (Slutty Vegan) and celebrity chef, Tom Colicchio have spoken at their events.[25]

== References ==

  1. ^ "Tripleseat - 2025 Company Profile, Team, Funding & Competitors". Tracxn. September 5, 2025. Retrieved October 28, 2025.
  2. ^ "With new site, Tripleseat now the OpenTable of private dining". Silicon Prairie News. June 15, 2011. Retrieved October 28, 2025.
  3. ^ "With new site, Tripleseat now the OpenTable of private dining". Silicon Prairie News. June 15, 2011. Retrieved October 28, 2025.
  4. ^ "2025 Funding Rounds & List of Investors - Tripleseat". Tracxn. September 5, 2025. Retrieved October 28, 2025.
  5. ^ "2025 Funding Rounds & List of Investors - Tripleseat". Tracxn. September 5, 2025. Retrieved October 28, 2025.
  6. ^ "Vista Equity Partners acquires Tripleseat". Hotel Management. March 5, 2020. Retrieved October 28, 2025.
  7. ^ "Vista Equity Partners acquires Tripleseat". Hotel Management. March 5, 2020. Retrieved October 28, 2025.
  8. ^ "General Atlantic backs events platform Tripleseat". Private Equity Wire. April 28, 2023. Retrieved October 28, 2025.
  9. ^ "Event management software firm Tripleseat secures investment". FinTech Global. April 27, 2023. Retrieved October 28, 2025.
  10. ^ "General Atlantic acquires controlling stake in Tripleseat". AK&M. April 28, 2023. Retrieved October 28, 2025.
  11. ^ "Tripleseat Announces Strategic Acquisition of Attendease for Unparalleled Event Management Solutions". Tripleseat Press Release. August 8, 2023. Retrieved October 28, 2025.
  12. ^ "Tripleseat Acquires 3D Floor Plan Provider, Merri, to Revolutionize Event Management & Planning". Tripleseat Press Release. June 2024. Retrieved October 28, 2025.
  13. ^ "Tripleseat Names Michelle Fischer as Chief Executive Officer". PRWeb. August 12, 2025. Retrieved October 28, 2025.
  14. ^ ”About Our Team - Hospitality is in Our DNA - Tripleseat”. Tripleseat. Retrieved October 28, 2025.
  15. ^ "TripleseatDirect" (PDF). HubSpot Content. Retrieved October 28, 2025.
  16. ^ "Tripleseat: Revenue, Competitors, Alternatives". Growjo. Retrieved October 28, 2025.
  17. ^ "Tripleseat - 2025 Company Profile, Team, Funding & Competitors". Tracxn. September 5, 2025. Retrieved October 28, 2025.
  18. ^ "Best Event Management Software" and "Best Group Sales Software". Hotel Tech Report. January 2025. Retrieved October 28, 2025.
  19. ^ "2025 SaaS Awards Announced – APPEALIE Honors The Very Best In Software". APPEALIE. January 15, 2025. Retrieved October 28, 2025.
  20. ^ "BBJ's 2019 Best Places to Work honorees". Boston Business Journal. June 20, 2019. Retrieved October 28, 2025.
  21. ^ "Inc. Magazine's Best Workplaces 2019". Inc. Magazine. May 2019. Retrieved October 28, 2025.
  22. ^ "Tripleseat Reviews 2025". G2.com. Retrieved October 28, 2025.
  23. ^ "Tripleseat Reviews". Capterra. Retrieved October 28, 2025.
  24. ^ "EventCamp 2025 Highlights for Event Professionals...". Tripleseat Blog. August 22, 2025. Retrieved October 28, 2025.
  25. ^ "Keynote for EventCamp 2025: Renowned Chef and Top Chef Judge Tom Collicchio...". Tripleseat Blog. April 17, 2025. Retrieved October 28, 2025.

== External links == Official website


References

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